Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “Previously, Gary discussed how Google Search processes and analyzes a web page in order to be returned to users as a search result. In this episode, Gary covers how Google Search actually returns that result; technically. How does Search process users’ queries and serve relevant results? Find out on this episode of How Search Works.”  [...]

This is a reminder for the SEJ webinar to be held on April 10, 2024.  Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into. Search Engine Journal is hosting a webinar ‘Content Marketing: How To Find The True Value Of Your Marketing Funnel’ on Wednesday, April 10, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore a comprehensive approach for measuring the... [...]

SEO specialists are experts in optimizing websites to improve their visibility and ranking on search engine results pages (SERPs), employing strategies like keyword research, on-page optimization, and link building. Their expertise helps businesses attract organic traffic, enhance online presence, and achieve long-term growth in the digital landscape. Search Engine Journal contributor Winston Burton has published an article explaining whether AI can replace SEO specialists He says, “Here’s how AI can help us become more efficient. But be careful to also acknowledge the limitations of AI.... [...]

This is a reminder for the DMD webinar to be held on April 9, 2024. SEO (Search Engine Optimization) is crucial for businesses to improve online visibility and attract organic traffic by ranking higher in search engine results pages (SERPs), ultimately enhancing brand visibility and driving potential customers to their websites. Digital Marketing Depot is hosting a webinar ‘Think Spiderwebs, Not Funnels: A Modern Approach to SEO’ on Tuesday, April 9, 2024, at 1.00 pm EDT. The DMD team says, “The traditional marketing funnel has long been the go-to metaphor for lead generation... [...]

An effective SEO strategy enhances online visibility, driving organic traffic and increasing brand exposure. It is a vital component for businesses aiming to reach their target audience and stay competitive in the digital landscape. MOZ has published the latest episode of the Whiteboard Friday video ‘Aligning SEO Strategy with Client Business Goals’ featuring Anthony Barone. The MOZ team says, “In SEO agencies, we get too caught up in the SEO and forget that there’s a client. Understand what they want in order to align your SEO strategy with their goals. Learn more in this... [...]

Google Search Central has published a new video ‘How Google Search indexes pages’. The GSC team says, “In the previous episode of How Search Works, Gary discussed how a web page is crawled and rendered. In this episode, Gary covers how processing and analyzing a page’s textual content, key content tags, attributes, images, and video allows Google to determine some signals that help decide whether or not a page should be indexed.”  [...]

An impactful SEO team structure comprises specialists in technical SEO, content creation, link building, and data analysis, collaborating seamlessly to optimize website visibility and performance. By fostering synergy between diverse skill sets and fostering continuous learning, teams can adapt to algorithm updates and market shifts, maximizing organic search success for businesses. Digital Marketing Depot is hosting a webinar ‘Beyond the Search Bar: Crafting an Impactful SEO Team Structure and Defining its Place in Your Organization’ on Tuesday, April 23, 2024, at 1.00 pm EDT. The... [...]

Core Web Vitals are key metrics that assess user experience on websites, focusing on loading speed, interactivity, and visual stability. Optimizing these factors enhances site performance, improves search engine rankings, and ultimately enhances user satisfaction. Google Search Central has published a new video ‘Deciphering INP and Core Web Vitals’. The GSC team says, “In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the Chrome Web Performance team to discuss the importance of understanding what users seek to accomplish and... [...]

Generative AI refers to technology capable of producing new, original content, such as images, text, or music, autonomously. By mimicking human creativity, generative AI opens up possibilities for innovation across various fields, from art and literature to product design and marketing. Search Engine Journal contributor Shannon Phelps has published a new guide ‘Generative AI Tool Guide: Transforming Your Strategy For SEO Success’. She says, “The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept,... [...]

On-Page SEO optimizes website content and structure to improve search engine visibility. It involves keyword optimization, meta tags, and enhancing user experience for higher rankings. Ahrefs has published a comprehensive on-page SEO checklist for 2024. Joshua Hardwick says, “If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results. Even better, many on-page improvements are super quick and easy to do. If you’re looking for... [...]