Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Rebecca Yu. She says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge... [...]
Archive for the 'SEO Tips' Category
The latest Ahrefs Podcast episode is titled ‘Inside the $360K Rebrand That Actually Worked’ featuring Nathan Barry. This episode covers the following: Why spend $360K for a rebrand? Using AI to stay on brand Acquiring a three-letter domain Business decisions beyond immediate profit Turning a rebrand into a marketing flywheel You can’t script word of mouth. But you can feed it. Ahrefs [...]
Google’s new AI Mode, powered by Gemini 2.5, transforms Search into an interactive assistant capable of handling complex, multi-part queries with personalized, context-aware responses. Features like Deep Think reasoning, real-time camera input, and Gmail integration make it a powerful tool for research, planning, and decision-making . Search Engine Journal is hosting a webinar, ‘New Google AI Mode: Everything You Need To Know & What To Do Next’ on Wednesday, June 25, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore early implications for... [...]
Ranking on Google requires a combination of high-quality content, strategic keyword usage, and strong backlinks. Technical SEO, mobile optimization, and fast-loading pages also play crucial roles in achieving top search positions. Neil Patel has published a new video, ‘8 Steps to Rank #1 on Google (2025 SEO Guide)’. Watch this video to discover: How to fix the hidden technical issues hurting your rankings Why AI content isn’t enough—and what Google actually wants How to beat your competitors even if they have bigger budgets The backlink strategy I still use today Why brand... [...]
Search Engine Journal is hosting a webinar, ‘Lead Local SEO: How To AI-Proof Your Rankings With Reviews’ on Wednesday, June 18, 2025, at 2.00 pm ET. The SEJ team says, “With findings from analyzing over 15,000 businesses and 1,200 consumers, you’ll learn: Ways to adapt your local strategy for AI-driven search and SGE map packs. Tricks to spot technical review signals that influence SEO, for better or worse Strategies to package these new strategies as a new local SEO offering. Join Mél Attia, Sr. Marketing Manager at GatherUp, as she shows how consumer... [...]
This is a reminder for the SEJ webinar on June 5, 2025. Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET. The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action? Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next. Register for our upcoming webinar &... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘The Accessibility Advantage’ featuring Lyssa-Fêe Crump. She says, “Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.” MOZ [...]
Semrush has published a new video, ‘Introducing Semrush Toolkits, All Your Marketing Tools In One Place’. The Semrush team says, “Introducing our All-In-One Platform! It’s SEO and paid ads today, blogs and socials tomorrow, trends and analytics the next. And sometimes, just sometimes, a caffeine break. This baby’s built to handle it all.” Semrush [...]
Googlebot crawling is the process by which Google’s web crawler systematically browses the internet to index website content. It helps ensure web pages appear in search results by regularly updating Google’s database with new or updated pages. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Googlebot Crawls the Web’. The GSC team says, “In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present,... [...]
Search Engine Journal is hosting a webinar, ‘AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking’ on Wednesday, June 11, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore the three main tools that can help you: Separate AIO traffic from traditional organic traffic. Assess the damage done to your old SEO strategy. Create a modern AIO SEO strategy with your unique findings. In this tactical session, Tom Capper, Sr. Search Scientist at STAT, will walk you through a practical framework for assessing AIO impact using... [...]