Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021. The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your... [...]

MOZ contributor Eric Enge has published the results of a study on correlation between authoritative links and ranking. He says, “Each year, Moz has graciously provided us with access to their Link Explorer index, where we obtain the raw data to perform our analysis. In these studies, we perform Spearman Correlation analyses to show how the following variables correlate with ranking: Number of links to the ranking page DA of links to the ranking page PA of links to the ranking page Please note that Moz has never compensated us for including, or asked us to include, the DA and PA calculations... [...]

Searchmetrics‘ Tyson Stockton has published a new episode of Voices of Search podcast entitled ‘The “Death” of Ranking Factors’ featuring Brianna Anderson. Listen to this podcast and learn about the new version of SEO analytics. Stockton says, “The SEO community has long held ranking factors in high regard, although some in the community argue ranking factors are decreasing in importance. Join host Ben as he concludes his conversation with Brianna Anderson of BEAST Analytics as they discuss the impending “Death,” of ranking factors. Summary SEOs traditionally... [...]

Search is an integral part of your business promotion strategy today. An effective SEO strategy enables you to grow your traffic from search engines and make more sales. iPullRank‘s Mujahid Robinson has shared a six-step guide to help you balance your paid and organic search efforts in the wake of COVID-19. Robinson says, “To understand why your Paid and Organic Search strategies are so essential right now, let’s take a look at the facts. A recent survey found that consumers believe that the Coronavirus outbreak has already changed their shopping behavior. With malls and shopping... [...]

Google can contribute to your website’s success or contribute to its downfall, depending on how it estimates your site’s value to their search clients. Google looks for “signals” that tell it your site is important and helpful. If it finds a lot of these signals (such as backlinks, mentions in social media, even how well it can crawl your site to understand what it is focused on), it judges the site worthwhile and gives it a good ranking. Every webmaster/marketer should pay attention to what Google is looking for and give it the signals that will raise your ranking. But... [...]

Reaching out to your target audience is the ultimate criteria behind creating your paid search marketing campaigns. You can do this with right keyword selection and creation of attention grabbing campaigns. Search Engine Journal contributor Brent Csutoras has published a new podcast episode ‘Audience Targeting in Paid Search’ featuring Amy Bishop. Csutoras says, “For episode 168 of The Search Engine Journal Show, I had the opportunity to interview Amy Bishop, Owner and Marketing Consultant at Cultivative. Bishop talks about audience targeting in paid search – what... [...]

Achieving higher search engine rankings is very essential for the businesses. Content plays the vital role in influencing the search engines. Search Engine Land columnist Sherry Bonelli has shared a useful article on using podcasting as search engine rankings tool. Bonelli says, “There are many search engine optimization (SEO) and reputation management benefits to guesting on podcasts. Here are some tips on how you can get an SEO and reputation boost by guesting on podcasts. Boost SEO and your brand Being a guest on a podcast is literally one of the most powerful SEO tactics you can use... [...]

Social plays a pivotal role in getting you on top in the search engine results. Twitter is having its own space and works in an influencing manner. If you could properly utilize the Twitter power, it can positively help you secure good SEO ranks too. Entrepreneur contributor Syed Balkhi has shared three tips to use Twitter for enhancing the search engine rankings. Balkhi says, “Contrary to popular belief, most SEO experts agree that the number of social shares referring to a link increases its value and influences higher ranking on Google. Simply put, the more shares you get on Twitter... [...]

The Digital Marketing Depot has published a white paper ‘How to Increase Calls from Paid Search: 10 Guaranteed Tactics’. About the white paper The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices, add new layers to your analytics, and breathe new life into your mobile search campaigns. Download this step-by-step guide from... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin on ‘The #1 Reason Paid Ads (On Search, Social, and Display) Fail’. The MOZ team says, “Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and rising. In this edition of Whiteboard Friday, Rand identifies the cycle many brands get trapped... [...]