MOZ has published the latest episode of the Whiteboard Friday video ‘The Accessibility Advantage’ featuring Lyssa-Fêe Crump. She says, “Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.” MOZ [...]
Archive for the 'Search Engine Marketing' Category
Semrush has published a new video, ‘Introducing Semrush Toolkits, All Your Marketing Tools In One Place’. The Semrush team says, “Introducing our All-In-One Platform! It’s SEO and paid ads today, blogs and socials tomorrow, trends and analytics the next. And sometimes, just sometimes, a caffeine break. This baby’s built to handle it all.” Semrush [...]
Googlebot crawling is the process by which Google’s web crawler systematically browses the internet to index website content. It helps ensure web pages appear in search results by regularly updating Google’s database with new or updated pages. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Googlebot Crawls the Web’. The GSC team says, “In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present,... [...]
Search Engine Journal is hosting a webinar, ‘AIO Hurting Traffic? How To Identify True Loss With GA4, GSC & Rank Tracking’ on Wednesday, June 11, 2025, at 2.00 pm ET. The SEJ team says, “Join us as we explore the three main tools that can help you: Separate AIO traffic from traditional organic traffic. Assess the damage done to your old SEO strategy. Create a modern AIO SEO strategy with your unique findings. In this tactical session, Tom Capper, Sr. Search Scientist at STAT, will walk you through a practical framework for assessing AIO impact using... [...]
The latest Ahrefs Podcast episode is titled ‘$10M ARR PER EMPLOYEE with AI? This Startup Says Yes’ featuring Amos Bar-Joseph. This episode covers the following: Can 3 founders scale to $30M ARR with AI? Automation is dead. Augmentation is the future Why they said no to Intercom and built their own AI How support works when AI reads your docs Teaching AI like a teammate (not a tool) Could you build this with no-code? The only moats left: brand and user experience AI-led onboarding that starts without you Why high-intent leads skip the free trial. Ahrefs [...]
Search Engine Journal is hosting a webinar, ‘How To Save PPC Campaigns From Poor Conversions & Wasted Budget’ on Thursday, June 5, 2025, at 2.00 pm ET. The SEJ team says, “You’re investing time, creativity, and most importantly, money into attracting qualified leads and delivering exceptional results. But what happens after a lead takes action? Leads often slip through the cracks due to missed calls, slow follow-ups, and lack of visibility into what happens next. Register for our upcoming webinar & learn how to: Drive better PPC results for your... [...]
This is a reminder for the SEJ webinar on May 28, 2025. Local SEO in 2025 focuses on hyper-local targeting, voice search optimization, and AI-driven personalization to connect businesses with nearby customers. Enhanced map integrations and real-time updates boost visibility and foot traffic. Search Engine Journal is hosting a webinar, ‘Local SEO: How To Make More Customers Click, Choose & Walk Through Your Doors’ on Wednesday, May 28, 2025, at 2.00 pm ET. The SEJ team says, “Why did the consumer pick your competitor over you? Does online visibility now play... [...]
Making money with AI involves leveraging tools for automation, content creation, data analysis, and personalized services across industries. From freelancing with AI tools to launching AI-driven products, opportunities are rapidly expanding. The latest Ahrefs Podcast episode is titled ‘Automate $10K/Month in Tasks with AI’ featuring Gael Breton. This episode covers the following: AI in marketing is broken. Here’s how to fix it Use Gemini to uncover B2B AI opportunities Why content still matters in the age of AI agents Auto-generate podcasts and deep research summaries Research... [...]
This is a reminder for the SEJ webinar to be held on May 27, 2025. In 2025, SERPs are more dynamic and AI-driven, showcasing rich snippets, video previews, and interactive elements. This evolution demands smarter SEO strategies to secure visibility and capture user attention effectively. Search Engine Journal is hosting a webinar, ‘Own The Total SERP: How To Regain Lost Visibility Across Paid, Organic & Local SEO’ on Tuesday, May 27, 2025, at 12.00 pm ET. The SEJ team says, “Organic search visibility can shift overnight, as AI Overviews and AI answer engines... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Re-Designing Your SEO Career’ featuring Tazmin Suleman. She says, “SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!” MOZ [...]