Ben Davis says, Google’s unabridged Page Quality rating guidelines were released in November 2015.

Whilst some outlets covered this at the time, I thought I’d do so in purely practical terms.

So, here’s a very simple checklist, based on Google’s approximation of highest and lowest quality content.

It by no means covers everything in the guidelines, but references those bits that caught my eye.

1. Improve your 404 (page not found) message

The Google guidelines give many examples of low, medium and high quality pages. One of the examples of a medium quality page was a particular 404 page.

Unfortunately, unless you’re a Google verified user, you can’t look at the pictures linked to from the guidelines document. However, the following lines are revealing.

12 practical content tips from Google’s Page Quality guidelines

‘Econsultancy’ Blog


You May Also Like These Topics...

Has “Content” Become a Dirty Word?, October 13 [Webinar]

Digital Marketing Depot is hosting a webinar ‘Has “Content” Become a Dirty Word?’ on Thursday, October 13, 2022, at 1.00 pm EDT. The DMD team says, “Avoid digital pollution and focus on what your audience needs. Let’s face it, in today’s content teams, chaos reigns. But while content is still king, the question on many […]

Sharing is caring

Are Title Tags A Google Ranking Factor? [Answered]

High-quality content, mobile-first strategy, page experience, page speed, and on-page optimization are some top-ranking factors. Search Engine Journal contributor Matt G. Southern has published an article explaining the importance of title tags in Google search results. He says, “Google unquestionably uses the HTML title tag to understand what pages are about so it can rank […]

Sharing is caring

The Ultimate Guide to Product Marketing for Small Businesses [Video]

HubSpot has published a new video ‘The Ultimate Guide to Product Marketing for Small Businesses’ featuring useful  product marketing strategies. The HubSpot team says, “Why is Product Marketing Important? In this video, Jamal dives deep into the steps for a successful product marketing strategy. He talks about a product’s target audience, using strategic positioning and […]

Sharing is caring

Consumer Loyalty Trends to Watch that Make or Break Brand Relationships, October 11 [Webinar]

Heading into the new year, the rising cost of acquisition will drive marketers to turn to their customer base for growth. But as the competition for consumers’ time and attention heats up, engendering true customer loyalty will be more difficult than ever. Digital Marketing Depot is hosting a webinar ‘Consumer Loyalty Trends to Watch that […]

Sharing is caring
Sharing is caring