Entity SEO is the future of where search engines are headed with regard to choosing what content to rank and determining its meaning. Search Engine Journal contributor Dixon Jones has published an article answering the question ‘Entities In SEO: What Are They And Why Do They Matter?’ He says, “This article talks about why. It covers: What are entities? What is the Knowledge Graph? A brief history of entities in search: Freebase, Wikidata, and entities. How entities work and how they are used for ranking. Examples of entities in Google. How to optimize for entities. Using Schema... [...]
Archive for the 'Search Engine Marketing' Category
This is a reminder for the SEJ webinar ot be held on August 29, 2023. Search Engine Journal is hosting a webinar ‘Secure Your 2024 SEO Budget With These Tips For Executive Buy-in’ on Tuesday, August 29, 2023, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll discover the skills you need to keep your CFO happy and remain efficient while protecting and defending your SEO budget, even under pressure. You’ll learn: How to move fast and prove your worth with a “default to deploy” mindset. Specific tips for driving efficiency in your SEO program. Why... [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Map Your Keywords to the Buyer’s Journey and User Intent’ featuring Rejoice Ojiaku. The MOZ team says, “Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.” MOZ [...]
Search Engine Journal has published a new e-book ‘2024 Disruptions, AI & Content Strategies’. The SEJ team says, “The third annual State Of SEO report has the insights you need to guide your SEO strategy next year. If you want to know what’s actually happening in the world of SEO, how it’s changed over the last year, and which tactics are making big impacts – go straight to the source. That’s what we did. We surveyed 3,890 SEO professionals of various backgrounds, jobs, levels of experience, and income to identify the latest trends and evolutions within the industry. And... [...]
In this era of economic uncertainty and ever-evolving work dynamics, many agencies are seeking innovative ways to improve employee work-life balance and boost productivity. Search Engine Journal is hosting a webinar ‘Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek’ on Thursday, September 21, 2023, at 2.00 pm ET. The SEJ team says, “In this exclusive webinar, you’ll discover the benefits of this movement and gain insights into successful transitions to a four-day workweek. You’ll learn how to: Plan ahead and structure your workflow... [...]
Neil Patel has published a new video ‘SEO Techniques to Boost Organic Traffic’. He says, “In today’s digital landscape, achieving a prominent online presence is essential for businesses and websites looking to thrive. Among the various tools in the digital marketer’s toolkit, Search Engine Optimization (SEO) stands tall as a fundamental strategy for driving organic traffic and increasing visibility on search engines. To truly excel in the realm of online marketing, it’s crucial to master a diverse array of SEO techniques that work in harmony to maximize organic... [...]
Ahrefs has published a new video ‘How I Would Learn Digital Marketing (If I Could Start Over)’ featuring information on Ahrefs’ SEO Book for Beginners. In this video, you’ll learn how I would learn digital marketing if I could start my 15-year career over again. [uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=e8wJBq6vOAI’] Ahrefs [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘Identifying, Fixing, and Preventing Cannibalization’ featuring Jon Earnshaw. The MOZ team says, “In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.” <MOZ [...]
Copyblogger has published the latest podcast episode ‘Building a Dream Business: An Interview with the Founder of Indexsy’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “In this episode, Tim welcomes his friend Jacky to the podcast. They discuss Jacky’s business, Indexsy, which is Tim’s dream business. Jacky explains that Indexsy started as an SEO agency but eventually he decided to start buying online businesses for himself. They talk about the importance of SEO and share similar stories of building their own web assets. It’s an insightful... [...]
Exposure Ninja has published a new podcast episode ‘615% Organic Traffic Increase With SEO and Content’. Jess Percival says, “SEO takes time.We know this. You know this. But, we get it, it sometimes can feel like a real slog. So here’s some SEO and content inspiration for you, to show you that it’s all worthwhile, it’s always worth the wait. In today’s video, Tim will share how a solid content marketing and SEO strategy led to a 615% increase in monthly organic site users for our client Golf Course Lawn, a lawn care business from the USA. Whether you’re marketing... [...]