Growing website traffic is essential as it increases brand visibility and creates more opportunities for conversions, leading to higher sales and revenue. It also provides valuable insights into customer behavior and preferences, enabling businesses to refine their marketing strategies and improve user experience. Ahrefs has published a new video ‘Watch This If Your Website Gets Under 10k Visits/Month’. Learn a proven 3-stage strategy to grow your website’s traffic to over 10,000 monthly visits in under 15 minutes. Ahrefs [...]
Archive for the 'Search Engine Marketing' Category
Rank tracker tools monitor keyword performance and search engine rankings, providing valuable insights for SEO strategies. They help track progress, identify trends, and optimize content for better visibility. HubSpot contributor Erin Pennings has published an article featuring top 10 best rank tracker tools of 2024. He says, “No two companies are the same. So it follows that each organization has different needs, and there probably isn’t a universal best rank tracker tool. That said, there are a few things you’ll want to keep an eye on to decide which tool is best for your company. Ease... [...]
Crawl budget refers to the number of pages a search engine’s crawler can and wants to crawl on a website within a given timeframe. Efficiently managing your crawl budget ensures that important pages are indexed and updated regularly, improving your site’s search engine visibility. Marilyn Wilkinson has published an article explaining crawl budget and how it is important for SEO. She says, “There are billions of websites in the world. And search engines have limited resources—they can’t check every single site every day. So, they have to prioritize what and when to crawl. Before... [...]
In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies. Search Engine Journal is hosting a webinar ‘Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance’ on Wednesday, July 24, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential. We’re providing a comprehensive... [...]
While on-page SEO gets a lot of attention, overlooking your website’s technical foundation can severely limit your ability to rank on search engines (and reach new customers). Search Engine Journal is hosting a webinar ‘Technical SEO Best Practices: How To Improve Discoverability, Crawlability & Rankings’ on Wednesday, July 17, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll... [...]
Improving SEO performance is vital for increasing website visibility and attracting more organic traffic. Enhanced SEO leads to higher search engine rankings, which can drive more potential customers and boost overall business growth. Search Engine Journal contributor Andreas Voniatis has published an article featuring useful tips on using Python to test SEO theories. He says, “We will go through the steps required on how you would use Python to test your SEO theories. Choose Rank Positions One of the challenges of testing SEO theories is the large sample sizes required to make the test conclusions... [...]
The key elements of SEO—authority, relevance, and experience—are essential for improving search engine rankings and driving organic traffic. By focusing on these elements, businesses can enhance their online visibility and attract more qualified leads. Search Engine Journal contributor Mark Traphagen has published an article featuring the three pillars of a successful SEO strategy. He says, “In SEO, there are really just three things – three pillars – that are foundational to achieving your SEO goals. Authority. Relevance. Experience (of the users and bots visiting the site). Nutritionists... [...]
Digital PR for SEO involves creating high-quality content and building relationships with online influencers to gain backlinks and increase brand visibility. It leverages media coverage, social media, and influencer partnerships to enhance search engine rankings and drive organic traffic. Search Engine Journal is hosting a webinar ‘Digital PR For SEO Hacks: 3 Case Studies for Earning 1,000+ High Authority Links from US Media’ on Wednesday, July 31, 2023, at 2.00 pm ET. The SEJ team says, “Join us as we explore case study examples of data campaigns that have driven... [...]
In 2024, Google continues to dominate as the top search engine, offering extensive features and a vast database. Microsoft Bing follows as a strong competitor, enhanced by AI integrations and expanding global reach. HubSpot contributor Laura M. Browning has published an article featuring the top search engines of 2024. The list also includes 17 Google alternatives. She says, “I averaged each search engine’s market share over 12 months with data from Statcounter GlobalStats, unless otherwise noted. 1. Google Google dominates in the US, handling 60% of all search queries — but that still... [...]
The latest The SERP’s Up SEO podcast episode is titled ‘Why downplaying branded keywords is costing you big’. The Wix team says, “Wix’s Mordy Oberstein and Crystal Carter are back for more as they discuss the power of branded search and why it matters way more than you think. SEO and Brand Marketing specialist Ronell Smith joins to share aspects of brand visibility he’s seen most commonly overlooked in his 15+ years of experience. Founder of Adapting Social, John Vagueiro, stops by to share how you can turn brand success into revenue. Learn how to articulate... [...]