seoClarity has made available the replay of its webinar on ‘Technical SEO Best Practices: Schema’. Watch the replay to learn the following: What is Structured Data? Why is Schema Markup Important? Increased SERP Visibility: Schema Examples Is Structured Data a Ranking Factor? What Makes Schema so Hard to Implement? How to Implement Structured Data What is JSON-LD? Schema Opportunity: What Types of Schema Are Supported by Google? How Featured Snippets and People Also Ask Play into Schema The Most Common Schema Types How to Identify Opportunities for Schema How to Track Success and Performance Why... [...]
Archive for the 'Search Engine Marketing' Category
SEO automation is the process of handing over certain tasks to AI so you can prioritize your time when it counts. seoClarity contributor Mark Traphagen has published an article highlighting 10 ways to make SEO more efficient with automation. He says, “There are really three ways to look at automation: Data collection and aggregation Insights and analysis Execution at scale Data Collection The first type of SEO automation is data collection and aggregation. There’s no need to manually collect things like ranking data when the technology can do this for you. This is the most basic form... [...]
Website design plays an important role in the formation of an SEO strategy. Depending on the number of pages, the SEO performance also varies. Search Engine Journal contributor Adam Heitzman has published an article addressing the performance of single-page websites for SEO. He says, “As you can see, single-page websites look great and are fun to build, but are they good for SEO? It seems like there are two schools of thought on this subject. So, I’ll explain the pros and cons of having a single-page website. Pros First up, let’s take a look at some of the pros, or benefits, of using... [...]
SEO requires a lot of work but yields excellent results in the long run Some folks say your business doesn't really exist if it doesn't exist online. That’s an overstatement, but there is some truth in it. Having an online presence is increasingly important to most businesses. But a website is not worth much without any visitors. The question, then, becomes – how will you attract those visitors? Typically, the choice boils down to either or both of two alternatives: SEO to boost organic traffic or PPC to gain visits from ads. Both come with benefits and drawbacks; what you... [...]
Content plays an important role in SEO success. Quality content can help you reach your traffic goals and grow your online presence. Search Engine Journal contributor Corey Morris has published ‘A Complete Guide To On & Off-Page Local SEO Content’. He says, “Before you begin writing content for your site, you should always take a minute and think about your end game. Ask yourself what goals you want to achieve. And how can your content and messaging aid in completing your goals? For example, say you want to improve your local SEO so more people visit your brick-and-mortar... [...]
SEO is a long-term process. With proper planning, you can create an SEO strategy that can bring you desired results. Searchmetrics contributor Jan Grundmann has published an article answering this important question ‘How Long Does SEO Take?’. He says, “How long does SEO take to show results? What does Google say? And what factors impact how effective SEO measures are? This article provides some of the answers to these questions. What factors determine how long SEO takes to work? Whether a page can make Google’s Top10 or not depends on a number of factors. The first distinction... [...]
Header tags are HTML tags that tell a browser what styling it should use to display a piece of text on a webpage. They are quite important when it comes SEO. Search Engine Journal contributor Amelia Willson has share seven best practices to craft useful heaer tags. She says, “Header tags are important for SEO because they help Google understand your content, but also because they make your page more user-friendly – by making your content more readable and accessible. Now, let’s get to the best practices. 1. Use Header Tags To Provide Structure Your header tags provide structure and... [...]
The web continues to evolve with new features and technologies. Marketers need to be agile and adapt to a huge amount of changes that occur. Semrush contributor Mordy Oberstein has published a report ‘State of Search: Discover How the Web Changed in 2021’. He says, “The State of Search 2022 analyzes some of the world’s leading markets and contains everything you need to plan your post-pandemic growth strategy. Download the full report to take a deep dive into the data—or check out some of our headline findings right here: State of the Web There were significantly fewer newly... [...]
The foundation of digital marketing is within the content with expertly placed keywords with an acceptable density. Abandoning keyword research is a big mistake for a company looking to seek the short and long-term benefits of digital marketing. Search Engine Watch has published a new guide called ‘Top 5 SEO Mistakes’ to help you build a strong SEO strategy for your business. The SEW team says, “This whitepaper will help you understand the list of top 5 SEO mistakes including: The right way to do keyword research The different types of keywords The use of effective tools.” Top... [...]
With local SEO, Google uses a separate ranking algorithm that considers various factors to produce the best results – and we have the latest information on Google’s algorithm updates. Search Engine Journal is hosting a webinar ‘Google Algorithm Updates & Local SEO: 6 Top Tips from Experts’ on Wednesday, April 6, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar and find out what Google looks for when ranking a business. You’ll learn: The latest updates to the Google local search algorithm. How local SEO impacts businesses. Tips and best practices for local companies... [...]