Search Engine Land has published a new guide, ‘A technical SEO blueprint for GEO: Optimize for AI-powered search’. Lauren Busby says, “Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative search. When it comes to AI-powered search, visibility isn’t just about ranking – it’s about being included in the answer itself. That’s why generative engine optimization (GEO) matters. The same technical SEO practices that help search engines crawl, index, evaluate, and rank your content also improve your chances... [...]

Query fan-out is the process of sending a single query to multiple systems or data sources simultaneously to gather results faster. It improves performance and coverage but can increase system load and complexity in managing responses. Semrush contributor Rachel Handley has published an article answering the question, ‘What Is Query Fan-Out & Why Does It Matter?’. She says, “Google popularized the term “query fan-out” when introducing Google AI Mode, a conversational AI interface available within Google Search. In the Google I/O 2025 keynote speech, Head of Search Elizabeth... [...]

Neil Patel has published a new video, ‘The New SEO Playbook (2025)’. He says, “You might not see it in your analytics, but there’s a wave of traffic quietly heading your way and it’s coming from AI tools like ChatGPT, Gemini, and Perplexity. These aren’t just browsers. They’re decision-makers. And if your brand isn’t showing up in their answers, you’re not just missing views, you’re missing ready-to-buy customers. In this video, you’ll learn why AI-driven traffic converts better than anything else online, how to position your content for AI visibility,... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘How To Speak the Language of Your Top SEO Stakeholders’ featuring Helen Pollitt. The MOZ team says, “Are your SEO proposals getting lost in translation? In this week’s episode of Whiteboard Friday, Helen discusses why traditional SEO language often falls short with senior leaders and how you can better communicate the value of your work. Learn how using the metrics and outcomes that truly matter to stakeholders can help you get the buy-in you need.” MOZ  [...]

Neil Patel has published a new video, ‘The New Rules of SEO (2025)’. He says, “If your traffic looks fine but conversions are flat… you might be stuck in what I call The Google Trap. You’re optimizing for visibility while customers are deciding in totally different places. This isn’t about doing more. It’s about showing up where decisions actually happen. You’ll learn why 73% of modern “search” happens outside of Google, how consumers now make decisions across TikTok, Reddit, ChatGPT, Amazon and more, what “Search Everywhere Optimization”... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘SEO for photographers: websites, social media, and Google Search’. The GSC team says, “In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you’re a professional photographer... [...]

Semrush contributor Tushar Pol has published an article answering the question, “What Is LLMs.txt & Should You Use It?”. He says, “llms.txt is designed to help AI crawlers browse websites more effectively. Right now, these crawlers run into two major challenges: Modern websites are hard to read. Most AI crawlers can only read your pages’ basic HTML—not content that gets loaded by JavaScript. That means llms.txt provides a clear, structured format that helps AI crawlers quickly digest the information. Most websites have an overabundance of information. When AI crawlers... [...]

Semantic HTML uses meaningful tags that clearly define content structure, improving accessibility and SEO. It helps search engines and assistive technologies better understand and interpret web content. Search Engine Journal contributor Barry Adams has published an article on why semantic HTML matters for SEO and AI. He says, “I’ve had this post in drafts for a while, mostly as a container for me to drop bits into for when I get time to expand it into a proper newsletter. Then, my good friend Jono Alderson published his excellent piece on semantic HTML, and for a few weeks, I lost the... [...]

The future of search is shifting toward AI-driven, conversational, and intent-based results that understand context and user needs. It will prioritize personalized, voice, and visual search experiences, delivering faster and more relevant answers. Search Engine Journal has published a new ebook, ‘The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions’. The SEJ team says, “Inside “The Future Of Search: 16 Actionable Pivots That Improve Visibility & Conversions,” you’ll learn to: Rethink your SEO and content strategy for human conversational... [...]

Content marketing with AI leverages advanced tools to create, personalize, and distribute content more efficiently, enhancing audience engagement. By analyzing data and trends, AI helps marketers craft targeted, high-impact strategies that deliver measurable results. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Speed up Content With AI’ featuring Andy Chadwick. The MOZ team says, “In this Whiteboard Friday, Andy Chadwick explains why content still matters in the age of AI and reveals his 6-step framework to write faster, add personality, and maintain... [...]