The latest Digital Marketing Institute podcast is ‘Trends in Digital Marketing Jobs’. The DMI team says, “In this episode, Will Francis interviews Terry Payne, Global Managing Director at Aspire Recruitment and learns about: the demand for digital marketing skills in high-growth markets, cultural differences in hiring practices, the shift towards hybrid work models, and the importance of demonstrating AI skills on CVs.” Digital Marketing Institute [...]
Archive for the 'PPC Marketing' Category
Pay-Per-Click (PPC) is an online advertising model where advertisers pay a fee each time their ad is clicked. It allows businesses to target specific audiences and keywords, driving immediate traffic to their websites and potentially increasing conversions. The latest Digital Marketing Institute podcast is ‘Is PPC Still Worth It?’. The DMI team says, “In this episode of the DMI podcast, host Will Francis talks to Brendan Almack, Managing Director of Wolfgang Digital, and Cathal Melinn, digital marketing expert, about the changing face of PPC and where we are at now. They... [...]
PPC reporting provides insights into the performance of pay-per-click advertising campaigns, including metrics like clicks, conversions, and return on investment. It helps marketers analyze campaign effectiveness, optimize ad spend, and make data-driven decisions to improve future campaign strategies. Search Engine Land contributor Tim Jensen has published an article featuring 8 free tools for PPC reporting. He says, “This article looks at eight free options you can use for PPC reporting. 1. Looker Studio Looker Studio (formerly known as Google Data Studio) is a full-scale tool for building... [...]
Search Engine Journal contributor Lisa Raehsler has published an article featuring the eight best PPC ad networks. She says, “While we refer to the following as “PPC” ad networks, each offers multiple pricing options for pay-per-click, impressions, video views, or conversions. We are exploring popular paid media ads. 1. Google Ads Google Ads is the most popular ad network due to the immense reach of ads and its broad range of users. As the world’s leading search engine, Google offers incredible opportunities for advertisers. It uses search and the power of the websites on the Google... [...]
PPC tactics wield immense importance in the digital realm, serving as a potent tool to swiftly amplify brand visibility, attract qualified leads, and accelerate conversions. They offer a dynamic avenue to navigate competitive landscapes, ensuring optimal resource allocation and measurable returns on investment. Search Engine Journal’s webinar ‘2024’s Top PPC Tactics: Triple Your Google Ads Local Leads’ is available on demand. The SEJ team says, “Looking to build a PPC strategy that will increase your leads up to 3 times in 2024? Watch this on-demand webinar and learn... [...]
Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring the PPC marketing trends for the year 2024. The SEJ team says, “We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls. How to control your budgets and maximize value amidst CPC inflation. The new user engagement channels shaping PPC, and what you should focus on. New developments are... [...]
Pay-per-click (PPC) advertising is a type of internet marketing that allows businesses to pay a fee each time someone clicks on their ad. PPC is important because it provides businesses with real-time control over their ad spend, ad targeting, and ad copy. This allows businesses to optimize ad performance to improve returns. Search Engine Land contributor Danny Goodwin has published an article featuring top 10 PPC expert columns of 2023 on Search Engine Land. He says, “Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights... [...]
Search Engine Journal has published the latest episode of the Search Engine Journal Show podcast ‘PPC Strategies For 2024: Insights From Over 16,000 Businesses’ featuring Jacques van der Wilt. Loren Baker says, “We’re diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch’s powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out... [...]
Pay-per-click (PPC) marketing is a type of online advertising where advertisers pay each time a user clicks on their ad. PPC can also be called search engine marketing (SEM). HubSpot contributor Sam Lauron has published an article featuring 10 essential PPC courses for every marketer. Laoron says, “PPC course content can range from teaching the fundamentals to advanced strategies, and some even offer certifications for additional industry credibility. The 10 Best PPC Courses for Marketers Whether you want to boost your PPC knowledge or earn a certification, there are several PPC courses... [...]
Search Engine Journal has published a new e-book ‘PPC Trends 2024’ featuring expert insights on what’s coming, what you should pay attention to, and what to avoid. The SEJ team says, “PPC Trends is back for its sixth year to show how to leverage the changes we’ve seen in 2023. We’ve gathered insights from 13 of the top PPC marketing experts who know what’s coming, what you should pay attention to, and what to avoid. You’ll get insights on: AI in PPC: The potential these new tools offer, along with the limitations that can lead to pitfalls. How to control your budgets... [...]