The latest article on ‘Website Magazine’ is titled “Give Your Pages Some Headroom”. Pete Prestipino says, “The use of fixed headers, which stay static as a user scrolls down a page, is currently a popular approach to keeping navigation in front of website visitors. Depending on the size and required prominence of navigation, however, they can end up occupying a significant portion of the content area. There’s a better way!“. Give Your Pages Some Headroom Website Magazine  [...]

The latest article on ‘Website Magazine’ is titled “Tablets Aren’t All That; Desktop Still Dominates”. Pete Prestipino says, “If you believe that tablets are going to change how content is consumed in the long term, you’re probably right. But when it comes to the short or near term, you better think again about the degree to which you might want to shift your strategy. New research from StatCounter indicates that global tablet Internet usage was just 4.8 percent in November compared to 19.1 percent for mobile. But tablets and smartphones don’t hold a digital candle to the... [...]

The latest article on ‘Website Magazine’ is titled “Personalized Marketing Connects with Customers”. Pete Prestipino says, “Today’s consumer expects (sometimes demands) that retailers will show them something they’ll like. To do that of course, these modern merchants need to use data and create a comprehensive view of their customer in order to deliver customized messaging. The result of this personalized level of digital marketing (with any luck) is a more engaged and valuable customer – but as you may know, it’s not always easy to tailor messages for every customer... [...]