Content repurposing refers to converting a piece of content into different media for use across multiple platforms. Content Marketing Institute contributor Amy Woods has published an article featuring three ways to repurpose your video content. She says, “Repurposing your content expands and reinforces your ideas and presence on multiple touchpoints. By varying lengths and formats for various platforms, you reach audiences: Where they consume content In formats they prefer Who have more than one learning style I’ll share some ideas and examples for repurposing your video content. Choose... [...]
Archive for the 'Online Video Marketing' Category
Video content enables your business to move closer to your audience and keep them abreast of your product and service offerings. Content Marketing Institute contributor Jodi Harris has published an article sharing four useful tips to achieve better video marketing results. She says, “Competition grows by the minute in the video space. In CMI’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 survey, 75% of marketers say they created or used video (all lengths and formats) in the prior year, ranking second in format popularity with short articles/posts (89%) in... [...]
MarketingProfs has published the latest episode of the Marketing Smarts podcast episode ‘Using Video Testimonials as a Tool for B2B Growth’ featuring Alexander Ferguson. George B. Thomas says, “Lots of people are creating video content and throwing it up on LinkedIn, TikTok, Instagram, and wherever, so the status quo is pretty low,” explains Alexander Ferguson, co-founder of TeraLeap. “Authenticity reigns, so the more authentic it feels, less produced, you can actually connect even better.” And in marketing, that authenticity can be your best weapon. “Written... [...]
Video is at the heart of any marketing strategy today. It helps you creatively elaborate your products and services and keep your audience engaged. Watch Social Media Examiner’s latest video ‘Video Content Strategy: How to Get Started’ to help yourself improve your video content strategy. The SME team says, “Wondering how to produce effective video content for Instagram, TikTok, YouTube, and beyond? Looking for a better plan? Discover how to create a video content strategy to serve marketing goals.” Social Media Examiner [...]
Video content helps you stay close to your target audience and persuade them to take the desired action. It also helps you keep them informed all the time. Social Media Examiner has published a new video ‘Creating Quality Videos with Smartphones’ sharing some useful tips for video content creation. The SME team says, “Want to produce professional-grade videos without a costly camera? Wish your Reels, TikTok, and YouTube videos looked amazing? Learn everything you need to know to create quality videos using your smartphone.” Social Media Examiner [...]
Eighty-five percent of consumers want to see more video content from brands, according to QuickFrame by MNTN research. Plus, video is expected to account for 82% of all internet traffic this year, making it the ideal way to reach your audience. eMarketer has published ‘Video for Performance Marketing: Your Ultimate Guide to Driving Conversions With Video’. Download this guide to learn: Tips on different video types and which styles resonate with audiences How to turn an idea into a successful video What the performance video production and testing process should look like Cost-effective... [...]
Vidyard has published ‘2022 Video in Business Benchmark Report’. The Vidyard team says, “Thought video for business was just a flash in the 2020 pan? Think again. Video’s popularity continued to explode through 2021, with more businesses creating more videos than ever. Our 2022 Video in Business Benchmark Report breaks down everything we learned about companies’ video habits.” 2022 Video in Business Benchmark Report Vidyard [...]
Search Engine Journal contributor Donna Almonte has published an article explaining the advantages of using TikTok and YouTube for marketing. She says, “If you’re marketing to teens, a.k.a., Gen Z (and by extension, Generation Alpha who are becoming teens next year), TikTok is a strong bet. This means that TikTok is especially popular with Gen Z while more and more adults are steadily becoming app users, too. Note that younger children ages 12 and above can access TikTok (the app requires a minimum of 12 years of age to get a profile). Gen Z And Millennials Are More Likely to Trust YouTubers If... [...]
Video is the lifeblood of today’s marketing. It helps you make your marketing more persuasive. Social Media Examiner has published an article featuring five steps to easily batch videos for reels, shorts, and TikTok. Anna Sonnenberg says, “When you map out a content creation workflow, you can publish short-form video efficiently while optimizing for each channel. #1: How to Create a Short-Form Video Workflow Follow the steps below to map out a short-form video workflow for your team. In many cases, you can create a single piece of content that you can easily repurpose across channels. Know... [...]
Video is an incredible marketing tool. With a strong video SEO strategy, you can increase traffic, boost engagement, improve conversions, and produce more helpful content. Search Engine Land has shared some useful tips on how video SEO can boost your overall digital marketing strategy. The SEL team says, “Videos can make your content better, your product easier to understand and your brand more credible and relatable. Further, videos continue to receive exposure on Page 1 of Google’s search results for an increasing number of queries. Even beyond that, a well-shaped video strategy can boost... [...]