Short-form video content is increasingly important on social, but many companies are scrambling to crack this format while proving ROI. Adweek is hosting a webinar ‘Create Short-Form Videos That Actually Drive Sales: Rare Beauty’s Secrets for Revenue Success’ on Wednesday, October 4, 2023, at 1.00 pm EDT. The Adweek team says, “Discover the steps you can take to transform your social strategy from Ashley Murphy, VP of consumer marketing at Rare Beauty, and Kate Kenner Archibald, CMO at Dash Hudson. You’ll find out: The impact that entertaining short-form video content has... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Short-Form Video Strategy for Business With Reels and TikTok’ featuring Jera Bean. The SME team says, “Looking for a process to create quality short-form video people want to watch? Wondering how to optimize your content to appeal to more viewers? Discover a strategy to create compelling short-form video for social media., I interview Jera Bean.” Social Media Examiner  [...]

Wistia is a video marketing platform for businesses. It is a more business-forward video hosting platform that focuses on hosting videos for professionals. HubSpot contributors Meryl Ayres & Jordan Wellin have published ‘How to Use Wistia: A Step-by-Step Guide‘. How to Use Wistia: A Step-by-Step Guide HubSpot  [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Video and Storytelling: How to Connect With an Audience’ featuring Virginia Kerr. The SME team says, “Want to grow your business? Wondering how to create videos that position you as a relatable authority? Discover how to use video to connect with your target audience.” Social Media Examiner  [...]

For quality video editing, you need the right set of tools that can save you time and help create attractive video content Search Engine Journal contributor Ben Steele has published an article highlighting the pros and cons of top 5 video editing tools. He says, “I’m looking at the tools that provide the most power, customizability, and features. Ease of use is a consideration but not a primary concern. 1. Adobe Premiere Pro 7-day free trial. $35.99 per user for a business license. Adobe is probably the biggest name in professional creative software. One of the coolest things about Adobe... [...]

HubSpot has published a new video ‘Build The Perfect Homepage with High Conversion Web Design’ featuring useful strategies to build a high-converting homepage for your website. The HubSpot team says, “How to rank highly on YouTube using proven SEO strategies including keyword research. We’ll show you the precise steps that will help your videos rank higher and get more views.” HubSpot  [...]

Content Marketing Institute has published a new video ‘Create Great Short-Form Video with Your Phone’ featuring useful advice on creating quality video content using phones.  The CMI team says, “We all know video content- especially short-form video content- is becoming more important than ever in marketing. But are you still hesitant to try it?”  [...]

Paul Nicholls has just released Tube Hero, showing how to maximize your marketing success on YouTube. Nicholls has been studying and experimenting with marketing on YouTube for years. His studies have taken him far beyond the IM niche. Late in 2022, he started a new experiment. He chose a brand new niche that he was unfamiliar with and set about to build his marketing around YouTube videos related to that niche. First, he created a new channel for this niche. Then he posted a few niche-related videos. In September he got about 5,800 views. In October, he got 85% more, 10,846 views, and since then... [...]

Shorts Profit Builder, which was just released by George Katsoudas, lets you generate affiliate income simply and without any techie stuff. It’s a new 1-click app that builds websites out of existing YouTube Shorts videos. Watch the demo video here: Shorts Profit Builder Demo. Using it is simple: 1) Log in to the online cloud app 2) Choose your website name. 3) Select a keyword. 4) Click a button. Done. Your affiliate website, filled with cool YouTube Shorts videos is ready. The goal of your (instantaneously built) site is to draw traffic and have visitors, in addition to watching the videos,... [...]

Video is an integral part of marketing. It helps you reach a wider audience and persuade them. HubSpot contributor Pamela Bump has published an article on how video consumption is changing in 2023. She says, “Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. From video length to what attracts viewers — here’s what’s changing for video consumption in 2023. 1. Consumers increasingly rely on... [...]