Building a landing page is easy. But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Search Engine Land is hosting a webinar ‘7 Ways to Make Your Landing Pages Work Harder For You!’ on Thursday, June 22, 2023. The SEL team says, “Join conversion rate optimization experts Andy McKenna (Sr. Director, CRO, iQuanti) and Kim Ray (Group Product Manager at FullStory) in this webinar as they uncover everything you need to know about how to create landing pages that... [...]
Archive for the 'Landing page Tips' Category
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Landing Pages That Convert: A Framework for Success’ featuring Wes McDowell. The SME team says, “Want to boost conversions on your website? Looking for a process to make a landing page that converts? Discover how to create sales pages that convert.” Social Media Examiner [...]
Here is the latest episode of the SERP’s Up podcast episode ‘Moving your landing pages beyond PPC’. The SERP’s Up team says, “Should PPC landing pages be indexed for organic search? Should organic search have separate landing pages from PPC? Hosts Crystal Carter and Mordy Oberstein explore how to create landing pages that work for Google Search. With landing pages being a powerful tool for PPC Anu Adebola, founder of PPC Live UK and is the Paid Search AD at Marin Software, shares her thoughts on landing pages for paid search. It’s all things SEO and landing pages with this... [...]
As we mentioned yesterday, PowrSuite 2.0 just went live and it’s worth investigating. It solves many problems for an online marketer and, by replacing many other tools you would otherwise need, can save you a good deal. Click here to check it out and get access to the early-bird discount: PowrSuite 2.0. If you are the type of person who wants to look before you leap, here are some facts that you will be interested in. They’re in the form of questions and answers. What exactly is PowrSuite 2.0? PowrSuite 2.0`is a complete marketing solution that consists of thirteen integrated apps (i.e.,... [...]
Marketing Experiments’ Flint McGlaughlin has published a new video ‘Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy’ featuring useful strategies to create result-oriented landing pages. He covers: Leverage the Blueprint (https://meclabs.com/course/blueprint/) as a guide (but not a template) to create or re-design your pages. Apply to join our new research cohort where we will help you test and build an AI-Calibrated MECLABS Superfunnel. Turn this into a certification program for your team. Apply for a MECLABS intensive and get our experts... [...]
Search engine optimization is the key to growing your online assets. Properly optimized PPC landing pages can exceptional results. Watch Neil Patel’s latest video ‘How to Optimize Your PPC Landing Pages for SEO’ to learn more. He says, “How to optimize your PPC landing pages for SEO. Do you think SEO is its own thing and offers independently from other marketing channels? Think again. Working with different stakeholders in different divisions and aligning your marketing efforts together is the only way to unlock massive amounts of traffic, which means you need to start... [...]
Exposure Ninja has published a new video ‘This is Why Your Landing Pages Don’t Convert’ explaining the reasons why some landing pages fail to convert. Exposure Ninja [...]
A landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, Bing, YouTube, Facebook, Instagram, Twitter, or similar places on the web. HubSpot contributor Karla Hesterberg has shared 21 of landing page design examples for 2022. She says, “How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your... [...]
Your landing page plays a crucial role in converting more leads into customers. By considering important landing page metrics you can monitor and analyze its performance. Databox contributor Filip Stojanovic has shared crucial landing page metrics you should track to increase conversions. He says, “Whether your landing page is a pillar page for topic cluster content, a gated download for an eBook, or a special offer you’re advertising via PPC ads, Google Analytics can help you track your campaign’s success. What Is a Landing Page in Google Analytics? In Google Analytics, the landing... [...]
The PAA feature on search results pages provides strong hints for what follow-up questions may be to a given query. Seer Interactive contributor Kathryn Owens has published an article featuring some advice on optimizing landing pages using PAA. She says, “Let’s look at PAA questions by search term combined with our paid search metrics. From there we can see opportunities to update our landing pages with content to answer the ‘next question’ and provide a better experience. Context leads to empathy and the ability to provide comprehensive content. Understanding a human’s secondary... [...]