Your landing page plays a crucial role in converting more leads into customers. By considering important landing page metrics you can monitor and analyze its performance.

Databox contributor Filip Stojanovic has shared crucial landing page metrics you should track to increase conversions.

He says, “Whether your landing page is a pillar page for topic cluster content, a gated download for an eBook, or a special offer you’re advertising via PPC ads, Google Analytics can help you track your campaign’s success.

What Is a Landing Page in Google Analytics?

In Google Analytics, the landing page refers to the first page that the users landed on when they visited your site.

The landing page report in Google Analytics is a list of all pages that visitors viewed first during their sessions.

Let’s extend an olive branch to paint a clearer picture.

If you found this article via Google and clicked on it, Google Analytics would count it as your landing page.”

Crucial Landing Page Metrics You Should Track to Increase Conversions

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