Landing pages convert more traffic because they are focused on one goal or call to action by providing information about a specific offer or item. Search Engine Journal contributor Kayle Larkin has shared five examples of amazingly created landing pages. She says, “We are going to share the features of what makes an amazing landing page and break down five examples to learn from. Features Of An Amazing Landing Page The hard truth: Getting people to opt in is tricky. Even when the tech is amazing and the product is innovative. If you send visitors to a webpage that fails to communicate the... [...]

Landing pages convert more traffic as they are focused on one goal or call to action by providing information about a specific offer or item. Search Engine Journal contributor Darrell Williams has published an article highlighting seven useful landing page builders for 2022. He says, “Landing pages play a crucial role in segmenting, iterating, and ultimately optimizing the user experience to improve campaign performance. Here are seven of the best landing page builders out there, and why each one is worth checking out. 1. Unbounce – Best For CRO Unbounce is in a league of its own for optimizing... [...]

A landing page is a standalone web page that a person visits clicking through from an email, ad, or other digital location. MOZ contributor Travis McKnight has shared three steps to learn when you need a dedicated paid landing page. He says, “The average SEO-focused product page converts at only 2.9 percent, which is among the reasons many companies pursue paid advertising traffic to achieve their goals and KPIs. But creating custom, campaign-specific landing pages is resource-intensive, and not every team has the necessary tools, expertise, or personnel to build the content. So, how do... [...]

Landing pages lead customers to a specific product, service, or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base. Watch Neil Patel’s latest video ‘The Perfect Landing Page Blueprint’ to create a high-converting landing page. He says, “Look, I’ve been doing marketing for over 20 years and I’m taking all that and putting it into this blueprint. From all the people that I’ve talked to and all the millions of dollars that my Ad Agency has driven through landing pages, I’ve seen what... [...]

Marketing Experiments founder Flint McGlaughlin has published a new video ‘Landing Page Creation and Optimization: 6 key questions to prepare the marketer’ to help you create great landing pages. Watch this video to learn: Three essential keys for developing high-converting webpages The key to transformative marketing How to create a well-crafted webpage How much of your webpage elements you should focus on a single objective What it takes to build a well-crafted webpage. Marketing Experiments  [...]

Kyza is an all-in-one growth suite for your online business. It automates your marketing campaigns with a pre-built library of landing pages, opt-in forms, and AI-enabled notification pop-ups. Now, you can capture emails, collect leads, and mail them your offers with this one suite of SaaS software. As soon as you logon to Kyza, you are able to use its streamlined capabilities with the help of easy-to-understand HD video training. Plus, if you have any trouble, the Customer Support team is available to guide you at every step, 24*7. With Kyza, you save complexity and you also save expenses: ❎No... [...]

Google is constantly updating its algorithm. There have been 12 major algorithm changes announced this year alone. That doesn’t include the hundreds to thousands of other minor updates Google has made to their search engine. Search Engine Journal is hosting a webinar ‘Landing Page SEO Best Practices & Tips For Success’ on Wednesday, December 15, 2021, at 2 pm ET. The SEJ team says, “Discover what practices can help your landing pages rank better on Google SERPs in this upcoming webinar. You’ll learn: The best content to use, not just sales content. How to convert without... [...]

Your website’s landing page is one of the most important elements when it comes to capturing the attention of your visitors and persuading them to make a purchase. UX Collective contributor Chris Ashby has shared landing page design best practices that can help you to increase conversion rate. He says, “These are design changes that I have found to have a quick, but meaningful impact on conversion. 1 — Friction reducers Friction reducers are probably the easiest item to implement on this list. Simply put, friction reducers do just that, they reduce friction for the user to continue... [...]

Unbounce contributor Emily Bauer has published an article highlighting seven creative landing page ideas to inspire your next campaign. She has also shared 14 landing page examples. Emily says, “Ready for some serious inspo? These seven landing page ideas will help get those creative juices flowing. Don’t worry, we’ve also included plenty of unique examples to help you visualize your next masterpiece. 1. Play with contrast (darkness and light) Just like a neon sign that stands out against a night sky, this creative landing page example from Nathan Sports places bright neon text and... [...]

A landing page is a single web page that shows up when clicking on a search result or online ad. Landing pages have a single call to action to get more customers and grow sales. OptinMonster contributor Jacinda Santora has shared 15 mobile landing page best practices proven to get big results. He says, “You can make your own landing pages just like this with these 15 mobile landing page optimization tips, so let’s get into it. 1. Create a Separate Mobile Landing Page It’s not enough to be mobile-first or responsive anymore. Your mobile landing pages have to be designed specifically for... [...]