Vibe marketing focuses on creating emotional and sensory experiences that resonate with audiences, building deep brand connections. It emphasizes atmosphere, storytelling, and authenticity to influence consumer perception and loyalty. Content Marketing Institute has published a new video, ‘Why Vibe Marketing Fails To Capture the Soul of Successful Content’. The CMI team says, “Vibe marketing is becoming a hot topic among marketers on social media. Proponents pitch its promise of enabling a single marketer with the right AI tool stack to outperform entire agencies or internal teams.... [...]

Customer Relationship Management (CRM) is essential for building strong, long-term customer connections and improving satisfaction. It helps businesses streamline communication, personalize experiences, and drive loyalty. Content Marketing Institute has published a new video ‘How To Prove You Belong in Your Audience’s Orbit’. The CMI team says, “If your business is struggling to get heard above all the online noise, algorithms aren’t to blame — but your approach might be. Modern audiences aren’t waiting to be reached. They’re actively self-sorting themselves into tighter,... [...]

Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insights’. The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.” Content Marketing... [...]

Content Marketing Institute has published a new video ‘Stop Chasing Bigfoot. Use Strategy To Improve Customer Insightsa’. The CMI team says, “Most CMOs say they feel overwhelmed by the sheer volume of marketing data. Despite this, marketers still find getting a 360-degree view of their customers as elusive as capturing Bigfoot. Rather than chipping away at the insights problem with more tools and technologies, Robert Rose suggests solving it for good with a unified data strategy. Read this week’s Rose-Colored Glasses for Robert’s four-step action plan.” Content Marketing... [...]

Content Marketing Institute has published a new video ‘Answer marketing ROI Questions With Data’. The CMI team says, “Struggling to show how marketing contributes to the business? Learn how travel company TUI’s digital analytics team did it while automating the attribution journey across all their platforms. This presentation is from MADS 2024 presented by Martijn Hosten (Manager Digital Analytics, TUI) and Halewijn Schoonjans (Digital Marketing Technology Lead, TUI).” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Market Yourself To Land Your Next Marketing Job’. The CMI team says, “Marketers are finding it more challenging than ever to land a new role: The job market is brutal, employers have sky-high skill and qualification expectations, and AI is adding more layers of complexity at every step. To gain a competitive edge, Robert Rose suggests marketing yourself for the role you want. Read today’s Rose-Colored Glasses for his advice on how to do that.” Content Marketing Institute  [...]

Content Marketing Institute has published a new video ‘Stop Underselling Marketing’s Value’. The CMI team says, “Modern marketing requires specialized expertise in multiple disciplines, including data analytics, technology, storytelling, and revenue generation. Yet, too many organizations treat marketers like service providers instead of strategic architects. To refocus perceptions around marketing’s ability to drive growth, start by rethinking internal stakeholder engagement. For actionable steps to do this, read this week’s Rose-Colored Glasses.” Content Marketing... [...]

Post-AI thought leadership requires a deep understanding of AI’s evolving impact on industries, ethics, and innovation. Leaders must provide insightful perspectives that bridge human expertise with AI-driven transformation. Content Marketing Institute has published a new video ‘For Post-AI Thought Leadership, Lean Into Trust’. The CMI team says, “By commoditizing access to specialized knowledge, AI is shifting thought leadership from commanding attention to building community. But if leadership is no longer about having all the answers, does charisma and trustworthy storytelling... [...]

Content Marketing Institute has published a new video ‘The Key to Remarkable Content? Predictable Processes’. The CMI team says, “Move fast and break things has long been the mantra of marketing disruptors. But unless you pause to set reliable standards and processes first, you won’t have a way to gauge the business value of your innovations. Developing an invisible, adaptable system might feel tedious, but Robert Rose asserts that it’s the key to producing measurable excellence, time and time again. For more details, read this week’s Rose-Colored Glasses article. So what... [...]

Marketing analytics in the AI age will be driven by real-time data insights, predictive modeling, and automation. Businesses will leverage AI-powered analytics to personalize campaigns, optimize performance, and enhance decision-making like never before. Content Marketing Institute has published a new video ‘What’s the Future of Marketing Analytics in the AI Age?’. The CMI team says, “Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of... [...]