Content Marketing Institute has published a new video ‘AI Updates Go Personal’ featuring Robert Rose. The CMI team says, “In competing events, OpenAI and Google each launched major AI upgrades this week, including multimodal models, desktop apps, and real-time interaction capabilities. Despite the rumors, both businesses left the implications for search and marketing out of their conversations. Robert Rose says it’s a clear sign the biggest players are positioning their products for consumer appeal, which convinces him that businesses need to find their own operational footing... [...]

Content Marketing Institute has published a new video ‘Martech Misalignment Adds Up to Wasted Budgets’ featuring Robert Rose. The CMI team says, “A new CMO study from Duke University projects that any growth marketers see in their budgets over the next five years will mainly be spent on managing technology. Yet, the report also finds that marketers are only using about 56% of tech solutions they buy. Robert Rose says if these trends bear out, marketers risk bleeding ROI unless they reorient their systems around integrated processes and collaborative workflows.” Content... [...]

MarketingSherpa has published the latest ‘How I Made It In Marketing’ podcast episode ‘Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities’. Daniel Burstein says, “Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational... [...]

Content pillars serve as the foundational themes around which a brand’s content strategy revolves, ensuring consistency, relevance, and cohesion across all channels. By organizing content around key topics or pillars, brands can effectively engage their audience, establish authority, and drive sustained growth. Content Marketing Institute has published a new video ‘Using Data-Inspired Content Pillars’ featuring Brian Piper. The CMI team says, “In today’s fast-paced digital landscape, content marketers often fall into the trap of producing copious amounts of content,... [...]

Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers follow their lead? Robert Rose says marketers can slow their roll... [...]

Content Marketing Institute has published a new video ‘Revenue Growth Playbook’ featuring Deanna Ransom. The CMI team says, “Growth at all costs is over. Now, you need to go beyond creative and compelling content that attracts, informs and converts to content that does all of that while powering connection, retention and increases customer lifetime value. In this clip from Content Marketing World 2023, speaker Deanna Ransom, Founder & CEO, A.R.I.A. Partners, explains why it’s important to adopt strategic content best practices while fueling the key impactful revenue... [...]

SEO podcasts provide valuable insights and updates on search engine algorithms, trends, and best practices, helping businesses stay ahead in digital marketing strategies. They offer practical tips, case studies, and expert interviews, empowering marketers and website owners to enhance their online visibility and drive organic traffic effectively. Search Engine Journal contributor Roger Montti has published an article featuring top 17 SEO podcasts for 2024. He says, “The following SEO podcasts were chosen for their helpfulness, deep insights, and their regular publishing schedule. 1. Search... [...]

Content Marketing Institute has published a new video ‘Podcasting Potholes’ featuring A. Lee. Judge. The CMI team says, “Say goodbye to sifting through irrelevant “Best Practices” (designed for entertainment podcasts) and hello to targeted insights. In this clip from Content Marketing World 2023, speaker A. Lee Judge (Co-Founder and CMO, Content Monsta) share tips on taking your podcast game to the next level.” Content Marketing Institute  [...]

Copyblogger has published the latest podcast episode ‘How to Build an Email List Without Paid Marketing’ featuring Tim Stoddart & Ethan Brooks. The Copyblogger team says, “On this week’s throwback episode, ⁠@timstodz⁠ and ⁠@damn_ethan⁠ talk about an interesting Twitter thread that was written and published by ⁠Alex Garcia⁠. Both Tim and Ethan had some really interesting insights to this thread, and they added as much value as possible to teach you how to build an email list and grow your audience without breaking the bank.” Copyblogger  [...]

Copyblogger has published the latest podcast episode ‘How to Work Smarter with the Content You Create’ featuring Ryan Carr. The Copyblogger team says, “On this week’s throwback episode, Ethan Brooks (@damn_ethan) talks to growth marketer, Ryan Carr (@ryan_boat). They discuss their work at HubSpot and The Hustle. Ryan also speaks about ad creative, sales letters, and content distribution.” Copyblogger  [...]