Commerce media ad spending is on track to surpass $100 billion by 2028—but its rapid growth trajectory has laid bare foundational challenges exacerbated by an increasingly crowded landscape. EMARKETER is hosting a webinar, ‘Commerce Media is Full of Promise—If You Can Overcome These 3 Challenges’ on Thursday, August 21, 2025, at 2.00 pm ET. The EMARKETER team says, “In this exclusive webinar, we will unpack: What’s behind retail media’s slowing growth momentum, and what’s needed to expand successfully beyond endemic and onsite formats How increased scrutiny... [...]

In 2025, holiday marketing demands early‑bird strategies and mobile‑first activation as consumers increasingly plan and shop months in advance—campaigns that begin in late summer or early fall can capture up to 40–45% of shoppers before November EMARKETER is hosting a webinar, ‘Fewer Dollars, Higher Stakes: Where to Focus Your Holiday Marketing in 2025’ on Thursday, August 7, 2025, at 2.00 pm ET. The EMARKETER team says, “Holiday sales growth is slowing—and for the first time in EMARKETER’s tracking history, it’s expected to fall short of full-year retail... [...]

This is a reminder for the Adweek webinar on July 24, 2025. Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget. WHAT YOU’LL LEARN – Why CTV... [...]

Adweek is hosting a webinar, ‘ Maximize Holiday Campaign Results With CTV And AI’ on Thursday, July 24, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from tvScientific as they break down what’s behind the shift, how leading marketers are staying agile, and how AI is powering smarter, outcome-focused campaigns. Whether you’re finalizing your holiday plans or looking to boost performance, this session will help you rethink your strategy and get more from your budget. WHAT YOU’LL LEARN – Why CTV is outperforming social this holiday season – How to build... [...]

This is a reminder for the EMARKETER webinar on July 15, 2025. Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue. EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET. The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where... [...]

Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue. EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET. The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where experts from TripleLift will share practical tips on mapping the... [...]

HubSpot contributor Hyacinth Empinado has published an article featuring 10 holiday marketing campaign examples + marketing tips. She says, “It’s never too early to start making a list and planning this year’s holiday marketing campaign (unless you’re reading this in December, in which case, you can get a head start on next year’s ads). So, in this post, I’ve rounded up ten of the best holiday marketing campaigns from the past couple of years to inspire your plans. 1. Etsy: Where’s Waldo/Wally Etsy tugs on all the strings with this ad. It’s cozy, gives me hits of nostalgia,... [...]

MarTech has published ‘A holiday gift guide for marketers’. Shama Hyder says, “Last week, a marketing director messaged me about her team’s holiday gift exchange: “Half my team is remote, half is in office and all of them deserve something special.” It got me thinking about how our industry’s gift-giving needs have evolved along with our working arrangements. As marketing professionals, we’re expected to stay ahead of trends and keep our finger on the pulse of what’s next. Shouldn’t our gifts reflect that same forward-thinking approach? After all, employees receiving... [...]

Black Friday marketing uses limited-time discounts and urgency to drive high-volume sales, attracting shoppers with the promise of big savings. It relies on scarcity and exclusivity tactics to create excitement and encourage quick purchasing decisions. MOZ contributor Jonathan Berthold has published an article featuring 21 Black Friday marketing strategies to maximize your profits. He says, “For shoppers, the anticipation builds each year as they save in hopes of snagging the best Black Friday deals and scoring big on their favorite brands. Black Friday marketing stats and trends Black... [...]

AWeber has released the ‘2024 Valentine’s Day GIF Guide’. Sean Tinney says, “This Valentine’s Day, forget a dozen roses. You need a dozen GIFs. The reason: Eye-catching visuals like GIFs in emails can increase click-through rates by 42% and conversion rates by 103%, and may positively impact your sales. Go ahead and add GIFs to your February email campaigns. The AWeber design team has already done the work for you and created dozens of downloadable Valentine’s Day GIFs! Just download them and add them to your emails or landing pages using AWeber’s ridiculously easy-to-use... [...]