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Archive for the 'email marketing' Category
SEOFOMO (SEO Fear of Missing Out) is the anxiety digital marketers feel about missing crucial SEO updates, algorithm changes, or new trends. It drives constant monitoring of industry news, often leading to information overload. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How I Grew SEOFOMO Into an Email Marketing Empire’ featuring Aleyda Solis. The MOZ team says, “The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked... [...]
MarTech contributor Alexander Melone has published an article highlighting five email marketing tech essentials for 2025 success. He says, “Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact you’ll make with your subscribers. I’ve seen these tech advances revolutionize email marketing strategies. Here’s what every agency and marketer should know to smash their 2025 KPIs. 1. The BIMI standard BIMI (Brand Indicator for Message Identification)... [...]
A strong email data strategy ensures better targeting, personalization, and higher engagement rates. By organizing and optimizing subscriber data, businesses can improve deliverability and maximize campaign effectiveness. Digital Marketing Depot is hosting a webinar ‘Getting Your Email Data Strategy Right’ on Thursday, April 3, 2025, at 1.00 pm EDT. The DMI team says, “Join us on Thursday, April 3 for an exclusive webinar where we’ll explore everything you need to know to execute a data-driven email strategy, from the backend to the inbox. Plus, we’ll have live Q&A so... [...]
An email automation blueprint streamlines customer interactions by mapping out targeted email sequences based on user behavior. It enhances engagement, saves time, and improves conversion rates through personalized, data-driven communication. MarTech contributor Jeanne Jennings has published an article featuring an email automation blueprint for smarter customer journeys. She says, “Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads,... [...]
This is a reminder for the CMI webinar on March 6, 2025. Email is the foundation of B2B marketing, but your sales can take a hit when your messages fail to reach your audience. Content Marketing Institute is hosting a webinar ‘The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability’ on Thursday, March 6, 2025, at 2.00 pm EST. The CMI team says, “Join Brian Minick, chief operating officer at ZeroBounce, to explore why contacts abandon email addresses, get tips to combat list degradation, and learn steps to protect your database year-round. In... [...]
Email marketing in 2025 leverages AI-driven personalization, automation, and interactive content to enhance engagement and conversion rates. With stricter data privacy regulations, brands focus on building trust through hyper-relevant, permission-based campaigns. AWeber has published a new video ‘Time-saving email marketing features for small business owners and digital content creators’. The AWeber team says, “Learn about 4 crucial time-saving AWeber email marketing features that will help you get back to what you love: Canva built in, AI writers, email automation, and RSS blog... [...]
Email newsletter marketing remains a powerful tool for building customer relationships, driving engagement, and boosting conversions. Personalized, value-driven content keeps audiences informed, nurtures loyalty, and enhances brand credibility. AWeber has published a new video ‘Get replies to your newsletter by adding a simple game’. The AWeber team says, “If you’re looking for more conversation and replies to your newsletter, sparking joy is a great way to get a response. Here’s a quick AI prompt you can use to add a simple game to your newsletter: “Translate... [...]
In 2025, email marketing thrives with AI-driven personalization, automation, and interactive elements, boosting engagement and conversions. Meanwhile, search evolves with AI-powered algorithms, voice search, and zero-click results, making intent-driven optimization crucial. The latest The SERP’s Up SEO podcast episode is titled ‘How will email marketing impact Search in 2025?’. The Wix team says, “Wondering if email marketing and SEO can be the one-two punch you need in 2025? Wix’s Mordy Oberstein and Crystal Carter explore the powerful... [...]
Email is the foundation of B2B marketing, but your sales can take a hit when your messages fail to reach your audience. Content Marketing Institute is hosting a webinar ‘The Hidden Threat of Email Decay: Strategies to Improve Your Database and Deliverability’ on Thursday, March 6, 2025, at 2.00 pm EST. The CMI team says, “Join Brian Minick, chief operating officer at ZeroBounce, to explore why contacts abandon email addresses, get tips to combat list degradation, and learn steps to protect your database year-round. In this session, you’ll discover: ZeroBounce’s exclusive... [...]