With the right automation tools, you can take your email marketing to an altogether new level. What you need are the insights to select the tools that can really help you. To help yourself with email marketing automation, watch HubSpot’s latest video ‘Top 7 Email Marketing Tools To Automate Emails & Get Clicks!’. The HubSpot team says, “Creating and managing emails is one of the biggest responsibilities in any marketing strategy. On average, every $1 spent on an email marketing strategy can return up to $38! It can also take up more time than you might want. In this... [...]

Bacak calls Instant Swipe File Refreshed, “A MASSIVE collection of 5,603 profit-producing, click getting emails you can adapt, tweak and alter for your own email or even email followup sequences…” Bacak has been marketing online for about 20 years and has made a name for himself in the “teaching, mentoring and aiding other online marketers” niche (We just made up that name, but it’s the same niche IM NewsWatch is in, so you get the idea.) His primary tool in building his business is email. (we have mentiond his Secret Email System . It was so well-liked that... [...]

Email marketing is both an art and a science: it takes patience, testing, and a dash of creativity to get it just right. No matter who your customer is, improving your email marketing can result in enhanced brand loyalty and increased sales. MarTech is hosting a webinar ‘8 Email Best Practices for 2022 to Drive Growth’ on Thursday, April 7, 2022. The MarTech team says, “Join Salesforce Marketing Cloud and Litmus to discuss: How to think about your emails within the larger customer journey How to choose impactful KPIs that showcase customer engagement Success stories from how... [...]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How to build your audience (the right way) Why “Teach everything you know,” and “Work in public,” are still Nathan’s mottos The right time to build a product or sell something to your email list Why email is still the central hub for... [...]

Reminding your customers to complete the sales process is surely a good idea. Surely, you should make sure that the reminders are not overdone. AWeber contributor Sean Tinney has shared nine tips to win back lost sales with abandoned cart emails. He says, “Writing a powerful reminder means following best practices for abandoned cart emails. Here are crucial steps you should follow to get the most out of your reminder emails. 1 – Trigger the email within 24 hours  Statistics have shown that sooner is more effective than later when it comes to reminder emails. You want to catch your leads... [...]

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How do you make a great first impression in inboxes? Read on to learn how to not only pique the interest of recipients but to better their engagement with your brand. 1. Make it personalized You have many personalization options for emails. For... [...]

Content Marketing Institute, Business News Daily and Purch have published a new guide ‘6 Major Email Marketing Mistakes and How to Avoid Them‘ to help you improve your email marketing performance. The CMI team says, “Email marketing remains a top method for business owners to regularly engage customers without putting too much of a dent in the marketing budget. Despite the many options to engage customers, businesses fail to develop proper email marketing campaigns daily. Whether because you end up in the spam folder, send too many blasted emails or create boring content, it’s... [...]

With audience segmentation, you get to learn about your target audience. The more you know about your visitors, the better chance you have at turning them into customers. Business 2 Community contributor Jared Atchison has published an article highlighting three steps to segment your audience in 2022. He says, “One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially, segmenting is the process of dividing existing customers and qualified leads based on their unique interests, goals, and pain points. Segmenting is also an excellent... [...]

Email marketing gamification refers to embedding a game into your emails. It’s a simple but powerful marketing strategy that can yield significant results, with the ultimate goal being to boost user engagement. AWeber contributor Jenna Bunnell has published an in-depth article explaining email marketing gamification and its benefits. She says, “Are you wondering whether designing a gamified email is worth the hassle? Here are some benefits it can bring to your brand. It improves customer retention and brand loyalty If customers know you as the brand that rolls out fun and reward-filled... [...]

Email accessibility refers to the creation of email content that people with disabilities can understand and interact with. You can create accessible emails by understanding how people are reading them. AWeber contributor Nahla Davies has shared some useful tips to make your email marketing campaigns more accessible. Davies says, “It’s important to make your emails accessible to every current and potential customer. Here’s why: Ecommerce is likely an important source of sales for your business. In fact, ecommerce makes up 40% of retail sales — how much of your business depends on... [...]