Data-Driven Personalization is the art of delivering tailored experiences. By harnessing the power of data, businesses can understand individual preferences and behaviors to offer highly relevant products, content, and interactions. Content Marketing Institute has published a new video ‘Zontee Hou on Data-Driven Personalization’. The CMI team says, “In her new book, Data-Driven Personalization, How to Use Consumer Insights to Generate Customer Loyalty.. Zontee Hou offers a framework for how to reach new customers and better engage with your best customers. We recently sat down... [...]

Data-driven content marketing involves using analytics and metrics to guide content creation and strategy. By leveraging data, businesses can better understand their audience, optimize content performance, and make informed decisions to enhance engagement and conversion rates. Content Marketing Institute contributor Patrick Sanderson has published an article featuring 10 essential tips for data-driven content marketing. He says, “To help set you up for success, we’ve compiled 10 tips on leveraging data to sharpen your content marketing strategy. Follow these recommendations to create content... [...]

The future of digital advertising lies in personalized, data-driven strategies that cater to individual preferences and behaviors. As technology advances, AI and machine learning will play pivotal roles in creating highly targeted and immersive ad experiences. Digital Marketing Depot has published an ebook ‘The Future of Digital Advertising: Your Paid Media Playbook for 2024’. The DMD team says, “Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing... [...]

Data-driven marketing leverages customer data and analytics to create targeted, personalized campaigns, enhancing their effectiveness and ROI. By understanding customer behaviors and preferences, businesses can make informed decisions, optimize strategies, and achieve better results. Digital Marketing Depot has published an ebook ‘The 4 Essential Strategies of Data-Driven Marketing’. The DMD team says, “In a business landscape of rapid change and complexity, the imperative to get more value from marketing data continues to drive change. Marketers need to be able to execute... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs has made available its webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on-demand. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar to… Grasp the... [...]

This is a reminder for the MarketingProfs webinar to be held on January 25, 2023.  Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 2:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar... [...]

Between creating a single view of your customers, evolving privacy concerns, and the urgency to maximize campaign ROI, we marketers face growing challenges. MarketingProfs is hosting a webinar ‘How to Navigate Transformative Trends and Power Your Data-Driven Marketing’ on Thursday, January 25, 2024, at 12:00 pm ET. The MarketingProfs team says, “Join Lourenço Mello, product marketer at Snowflake, as he shows you how modern marketing tools and artificial intelligence can help tear down data silos to create personalized, privacy-respecting marketing campaigns. Join this free webinar... [...]

This is a reminder for the DMD webinar to be held on October 26, 2023.  A data-driven approach is a strategy that uses data to make decisions instead of intuition. It enables companies to examine and organize their data with the goal of better serving their customers and consumers. Digital Marketing Institute is hosting a webinar ‘Elevate Your Marketing Team with a Data-Driven Approach’ on Thursday, October 26, 2023. The DMI team says, “Marketing is being moved out of middle management. It’s moving upstairs to the C-Suite – but are you and your team ready? In this... [...]

A data-driven approach is a strategy that uses data to make decisions instead of intuition. It enables companies to examine and organize their data with the goal of better serving their customers and consumers. Digital Marketing Institute is hosting a webinar ‘Elevate Your Marketing Team with a Data-Driven Approach’ on Thursday, October 26, 2023. The DMI team says, “Marketing is being moved out of middle management. It’s moving upstairs to the C-Suite – but are you and your team ready? In this webinar, Maeve Kneafsey, serial entrepreneur and business mentor, will consider... [...]