This is a reminder for the Adweek webinar on February 27, 2025. Marketing measurement is crucial for tracking performance, optimizing strategies, and maximizing ROI through data-driven insights. It helps businesses refine campaigns, allocate budgets effectively, and enhance customer engagement. Adweek is hosting a webinar ‘The Future of Measurement: Create Meaningful Difference to Drive Brand Growth’ on Thursday, February 27, 2025, at 1.00 pm ET. The Adweek team says, “Get insights from Kantar, LinkedIn and Coach experts, who will discuss how to build effective media campaigns... [...]

From email to social media to in-person, your marketing should meet customers wherever they are, at every stage of their journey. Adweek is hosting a webinar ‘Data-Driven Conversations That Resonate’ on Thursday, April 3, 2025, at 1.00 pm ET. The Adweek team says, “Discover an integrated approach to break down siloes between teams, data and platforms with guest speaker Roger Beharry Lall, research director at IDC, and Tyler McDaniel, vice president of product management at Epsilon. You’ll find out: Why marketers who fail to deliver hyper-customized experiences will... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘Grok 3 vs GPT-o1: Which Is Actually Better?’. The HubSpot team says, “What if everyone had access to human-level intelligence for free? Kipp and Kieran dive into the groundbreaking implications of Grok 3’s launch and its impact on the AI landscape. Learn more about why Grok 3 is outperforming AI giants like OpenAI and Google, how Elon Musk’s access to vast resources... [...]

Ahrefs has published a new video ‘Meet The Man Using Google to Steal Customers From Tinder’. The Ahrefs team says, “Meet Scott Valdez, the man who uses Google in a unique way to help people make online dating completely hands-off. In this interview, Scott shares how he built his multi-million dollar business using Google search to attract clients in an unexpected way. His SEO strategy isn’t just about rankings, it’s about tapping into a hidden demand that most people ignore. The result? A business that thrives in a space no one else saw coming.” Ahrefs  [...]

This is a reminder for the Adweek webinar on February 26, 2025. According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. Adweek is hosting a webinar ‘A New Approach to Customer Insights’ on Wednesday, February 26, 2025, at 1.00 pm ET. The Adweek team says, “Discover the new essentials for unlocking customer experience insights across the entire buyer journey with Amadeus Tinus, Acxiom’s... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Tool Is Like OpenAI Operator But Free’. The HubSpot team says, “Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI’s Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy’s... [...]

Neuro-Linguistic Programming (NLP) is a psychological approach that explores the connection between language, behavior, and thought patterns to enhance communication and personal development. It is widely used for self-improvement, therapy, and achieving success by reprogramming limiting beliefs and habits. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Using Neuro-Linguistic Programming for More Influence and Sales’ featuring Nikki Rausch. This episode covers... [...]

Proper AI prompts ensure accurate, relevant, and high-quality responses by guiding the model effectively. Well-structured prompts enhance efficiency, reduce misunderstandings, and maximize the potential of AI for problem-solving and creativity. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Prompt Gets You Customer Insights in 5 Minutes’. The HubSpot team says, “Will using AI for personal assistance make your workflow... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast ‘OpenAI’s New Model Changes Everything’. The HubSpot team says, “OpenAI’s latest feature upgrades makes using GPT easier than ever. In this episode, we dive into how the new image and file upload capabilities are a total game changer, and we unpack the roadmap toward GPT-5. Whether you’re a marketer or just curious about AI’s future, this episode gives you the insider... [...]

Marketing metrics are crucial for measuring campaign performance, optimizing strategies, and maximizing ROI. They provide data-driven insights that help businesses refine targeting, enhance engagement, and drive growth. The latest The SERP’s Up SEO podcast episode is titled ‘Marking marketing metrics meaningful’. The Wix team says, “Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From... [...]