This is a reminder for the Adweek webinar on February 26, 2025. According to recent Forrester research, marketers are increasingly looking for ways to measure customer journey outcomes, with nearly 77% highlighting analytics and measurement capabilities as the primary use case for customer journey technology. Adweek is hosting a webinar ‘A New Approach to Customer Insights’ on Wednesday, February 26, 2025, at 1.00 pm ET. The Adweek team says, “Discover the new essentials for unlocking customer experience insights across the entire buyer journey with Amadeus Tinus, Acxiom’s... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Tool Is Like OpenAI Operator But Free’. The HubSpot team says, “Can a small European startup outperform OpenAI? Kipp and Kieran dive into how Convergence AI’s Proxy could change the landscape for AI browser agents. Learn more on the potential impact of Proxy being offered for free, the role of browser-based agents in unlocking new use cases, and whether Proxy’s... [...]

Neuro-Linguistic Programming (NLP) is a psychological approach that explores the connection between language, behavior, and thought patterns to enhance communication and personal development. It is widely used for self-improvement, therapy, and achieving success by reprogramming limiting beliefs and habits. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Using Neuro-Linguistic Programming for More Influence and Sales’ featuring Nikki Rausch. This episode covers... [...]

Proper AI prompts ensure accurate, relevant, and high-quality responses by guiding the model effectively. Well-structured prompts enhance efficiency, reduce misunderstandings, and maximize the potential of AI for problem-solving and creativity. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘This AI Prompt Gets You Customer Insights in 5 Minutes’. The HubSpot team says, “Will using AI for personal assistance make your workflow... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast ‘OpenAI’s New Model Changes Everything’. The HubSpot team says, “OpenAI’s latest feature upgrades makes using GPT easier than ever. In this episode, we dive into how the new image and file upload capabilities are a total game changer, and we unpack the roadmap toward GPT-5. Whether you’re a marketer or just curious about AI’s future, this episode gives you the insider... [...]

Marketing metrics are crucial for measuring campaign performance, optimizing strategies, and maximizing ROI. They provide data-driven insights that help businesses refine targeting, enhance engagement, and drive growth. The latest The SERP’s Up SEO podcast episode is titled ‘Marking marketing metrics meaningful’. The Wix team says, “Is the world of analytics leaving you feeling a little blind? Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From... [...]

The latest The SERP’s Up SEO podcast episode is titled ‘Site focus? Should SEOs stay in their lane?’. The Wix team says, “Feel like your SEO strategy is swerving all over the digital highway? Buckle up, as Mordy Oberstein and Crystal Carter explore the art of staying in your SEO lane, or not. Tales of daring digital detours help us explore how big names like Rolling Stones have taken the road less traveled – and hit a few bumps along the way. The team discusses the balance between branching out for those quick wins versus traveling the... [...]

This is a reminder for the Adweek webinar on February 20, 2025. Connected TV is rapidly evolving, allowing advertisers to reach high-value audiences through premium and engaging content. Adweek is hosting a webinar ‘The State of CTV’ on Thursday, February 20, 2025, at 1.00 pm ET. The Adweek team says, “As inconsistent data and measurement cause advertisers to question the value of their CTV budgets, it’s imperative to minimize media waste and drive customer journey continuity. Learn how brands and agencies can unlock the full potential of the CTV space with Adobe Advertising... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast ‘AI Agents in 2025: Where to Start & What Really Works (No Hype)’. The HubSpot team says, “Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts on business operations and roles. Learn more about what truly defines an AI agent and their distinguishing components, how businesses are successfully integrating agents... [...]

A Fractional CMO is a part-time marketing executive who provides strategic leadership and expertise without the cost of a full-time hire. They help businesses scale, refine marketing strategies, and drive growth efficiently. Digital Marketing Institute has published a new episode of ‘What Does a Fractional CMO Do?’. The DMI team says, “In this episode of the DMI podcast, host ⁠Will Francis⁠ sits down with Peter Murphy Lewis of ⁠StrategicPete.com⁠ and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming... [...]