A multilingual website on WordPress enhances global reach by offering content in multiple languages. Using plugins like WPML or Polylang ensures seamless translation, better user experience, and improved SEO. Search Engine Journal contributor Atul Jindal has published an article on creating multilingual websites on WordPress. He says, “WordPress holds the largest market share among content management systems (CMS), powering 43.7% of all websites. That’s huge. And it makes sense. WordPress is simple, accessible, and has thousands of plugins that can add unimaginable functionality to your... [...]

Achieving higher Google rankings requires quality content, strong SEO strategies, and user-focused optimization. Prioritizing backlinks, keyword relevance, and site performance boosts visibility and search positioning. The latest ‘Exposure Ninja’ video is titled ‘How To Rank at the Top of Google in 2025’. This video covers the following: Why matching searching intent perfectly has increased in importance Why expert-backed, fact-checked content continues to rank top How to structure your content so that it features in BOTH Google’s AI Overview and tools like... [...]

Ahrefs has published a new video ‘The Google Update That Destroyed 4 Of Their Websites’. The Ahrefs team says, “This is a story about a popular DIY blog that lost 75% of their traffic and income after a Google algorithm update hit their site. Learn how it all happened and what they’re doing now. Charleston Crafted is a DIY and home renovation blog that built their audience using Google SEO. After getting some traction, they quickly realized how powerful Google traffic was as a traffic source. They were getting hundreds of thousands of visitors every month and generating... [...]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘BREAKING: Claude 3.7 & Claude Code Just Dropped! (Massive AI Upgrade)’. The HubSpot team says, “What makes Claude 3.7 Sonnet the best coding model in the world? Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it’s revered by coders... [...]

Bluesky is a microblogging platform for sharing short text posts, images, and videos. It offers a decentralized alternative for open and interactive social networking. Digital Marketing Institute contributor has published an article answering ‘What is Bluesky & How Can Marketers Use it?’. Clodagh O’Brien says, “Even if you don’t use Bluesky, you will have probably heard or read about it. The social platform has been heralded as an alternative to X and as consumers flock to join (26 million users and counting), it’s popping up on the radars of digital marketers looking... [...]

Digital Marketing Depot has published a new white paper ‘Building an Award-Winning Website with HubSpot’s Content Hub’. The DMD team says, “Ready to transform your website into a powerful revenue driver? SmartBug’s expert guide reveals proven strategies for leveraging HubSpot Content Hub to create high-performing digital experiences that deliver measurable results. Learn how leading brands accelerate growth with: Smart personalization that drives 40%+ higher engagement Seamless integration of marketing, sales, and revenue operations Performance-optimized design that converts... [...]

Marketing funnel automation streamlines customer journeys by automating lead nurturing, engagement, and conversion processes. It boosts efficiency, ensures consistent messaging, and optimizes campaign performance at every funnel stage. MarTech contributor Nichola Stott has published an article on the anatomy of marketing funnel automation. She says, “By using advanced martech tools, you can effectively streamline and optimize your entire customer journey. But to be effective, you need to understand what makes up the anatomy of a successful marketing funnel automation. Understanding how you... [...]

Digital Marketing Depot has published a new report titled ‘GenAI in Marketing Content Production’. The DMD team says, “More content. More relevance. More speed. More impact. Today’s marketers often find themselves juggling competing—and equally urgent—priorities. Consumers expect personally relevant, emotionally attuned and useful content that meets them where they are. Businesses need content that engages new leads, drives new revenues and cements long-term loyalty. Marketing leaders recognize these expectations likely can’t be met effectively or efficiently through... [...]

Integrating AI into the workplace enhances efficiency, automates repetitive tasks, and improves decision-making. It enables businesses to optimize productivity while allowing employees to focus on strategic and creative work. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How Do You Integrate AI Into the Workplace?’. The HubSpot team says, “How are billion-dollar companies like Kraken integrating AI into their marketing strategies... [...]

BaxAnalytics (launching today) is your gateway to transforming website interactions into powerful business growth. This tool is designed to offer you deep insights into user behavior, paving the way for increased conversions and revenue. Unlike traditional analytics, BaxAnalytics goes beyond simple statistical data. It offers actionable insights that reveal precisely: 1. how visitors engage with your site, 2. where they lose interest, and 3. what changes can enhance engagement and sales. What’s great about BaxAnalytics: ➤ Real-Time Tracking: Observe visitor actions as they unfold. ➤... [...]