What is Bluesky & How Can Marketers Use it? [Answered]
Bluesky is a microblogging platform for sharing short text posts, images, and videos. It offers a decentralized alternative for open and interactive social networking.
Digital Marketing Institute contributor has published an article answering ‘What is Bluesky & How Can Marketers Use it?’.
Clodagh O’Brien says, “Even if you don’t use Bluesky, you will have probably heard or read about it. The social platform has been heralded as an alternative to X and as consumers flock to join (26 million users and counting), it’s popping up on the radars of digital marketers looking for new and untapped opportunities.
There’s no doubt this most recent growth has been due to users leaving X following many issues on that platform, while some big companies have taken the decision to stop advertising on the platform altogether.
Bluesky is flourishing for many reasons. First, it’s a “democratic republic-type platform” rather than a billionaire-led platform, it offers a place for people to get informed and connect without ads flooding their feed, and it’s proving to be a hit for the media industry.
But what is Bluesky’s future in such a competitive social media landscape (especially Meta’s rival microblogging site Threads) and how can marketers leverage the platform to inform and engage its audience?”
Comments are closed.
