The latest article on the ‘The Future of Ink’ blog is titled “7 Tools to Create Killer Headlines″. Joan Stewart says, “On average, 8 of 10 peoplenever make it past your headlineor title. That’s becauseheadlines are usually an afterthought–slapped onto an article, a press release or a blog post after you’ve  spent an hour or two painstakingly writing it, rewriting, proofreading and correcting errors. By the time you’re done with all that, you’re exhausted. So you write the first headline thing that comes to mind. In my work as a publicity expert, a writing coach a former newspaper... [...]

The latest article on HubSpot blog is titled “How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests”. Sarah Goliger says, “Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks … Well luckily, I’m about to share with you that exact data. I recently wrote a post on how to use content discovery... [...]

The latest article on  ‘Marketing Land’ is titled “The Fatal Mistake Content Marketers Are Making With Nofollow”. Danielle Wiley says, “RIP, content marketing. Thanks to Google’s algorithm updates and quality guidelines that require paid links to include a nofollow tag, there’s simply no value any more in online promotions for brands and agencies. After all, if a sponsored link can no longer provide a direct PageRank boost, what’s the point? Everyone knows the only reason to bother promoting a brand online is for the improved search engine rankings. Did you... [...]

The latest article on ‘Website Magazine’ is titled “3 Real-World Tips for E-Commerce Bloggers”. Allison Howen says, “Blogging is a top marketing strategy for retailers on the Web. Not only can a blog with quality content increase brand awareness, but it can also be instrumental in driving traffic to a retailer’s product pages. In fact, a Demand Metric infographic reveals that content marketing costs 62 percent less than traditional marketing and generates approximately three times the amount of leads as traditional marketing. Moreover, 60 percent of consumers are actually inspired... [...]

The latest ‘Econsultancy’ blog post is titled “Why Econsultancy has implemented nofollow for guest blogging”. Chris Lake says, “There has been a lot of noise recently about guest blogging, and whether or not it is something that Google will crack down on. Well, the guest blogging Armageddon is upon us, and we have decided to take a safety first approach. That means adding nofollow to links in the bios of guest bloggers, something that we implemented yesterday. I’ll explain our thinking in a bit more detail. First, some facts“. Why Econsultancy has implemented... [...]

John Chow’s latest blog post is titled “Goin Back To Blogging Basics”. Chow says, “Many people hear the word “blog” and think it is only a place for angsty teens to voice their unapologetic world views or of bored housewives to post pictures of their precious little ones. This however, is not the case. Blogging has turned into a great way to connect business to it’s customers, and connecting people to others in the world with similar interests and lives”. Goin Back To Blogging Basics John Chow’s Blog  [...]

The latest post on ‘Copyblogger’ Blog is titled “Eulogy for a Blog”. Barry Feldman says, “
Dearly Beloved, We gather here today to honor the memory of our friend, Web Log. That was his birth name. Most knew him simply as Blog“. Eulogy for a Blog ‘Copyblogger’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Split testing vs personalisation: fighting for the conversion crown”. Duncan Heath says, “There is a fight brewing in the conversion rate optimisation (CRO) world. There are two main camps and there’s a whole lot of money at stake. In the blue corner, we have split testing (AKA a/b or multivariate testing). Split testing has been continually growing in notoriety in digital marketing. It has firmly proven itself to be highly effective at improving conversion rates and increasing average order values, driving often staggering... [...]

The latest ‘Econsultancy’ blog post is titled “12 ways to automate and systemise 95% of your blog promotion strategy”. Marcus Taylor says, “Promoting blog posts can be a very repetitive and mundane task, especially for bloggers in the early stages who don’t have a six or seven figure audience to send their content out to. Below are some of the tactics and techniques that I’ve experimented with over the past few years to try and systemise aspects of blog promotion. Some of them are very basic, such as using simple IFTTT recipes, and some are slightly more complex... [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “9 Ways to Improve Your Blog from Beginner to Advanced″. Baer says, “Corporate blogs have become de rigueur in the social and content marketing worlds as vehicles to build authority, share insights, foster community and provide value. As an integral part of your marketing portfolio, it’s more important than ever to truly put some elbow grease into making your blog the best it can be. If you’ve”. 9 Ways to Improve Your Blog from Beginner to Advanced Jay Baer’s ‘Convince & Convert’ Blog  [...]