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Wednesday, August 13, 2025

Archive for the 'Internet Marketing News' Category

TikTok Ad Strategy The Easy Way [Video]

TikTok marketing is the practice of using TikTok to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. Social Media Examiner has published a new video ‘TikTok Ad Strategy The Easy Way’ to help you plan your TikTok marketing. The SME team says, “Looking to diversify your ad spend? Wondering if TikTok ads could reach your target audience? Discover how to use TikTok Spark Ads to amplify authentic user-generated content that promotes your business and products.” Social Media... [...]

HubSpot’s Step-by-Step SEO Tutorial

Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals. HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master. He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable steps to get your SEO strategy off the ground. 1. Find keywords. Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them... [...]

SEJ Lists Top 5 Chinese Search Engines

Search Engine Journal contributor Brian Frederick has published an article featuring the top five Chienese search engines and how they work. He says, “While cultural differences exist from country to country, and sometimes region to region everywhere in the world, Chinese norms are often quite unfamiliar to Western companies. And that includes the search engines used. So, what sites are the Chinese using to find things on the internet? Here are the top five: 1. Baidu – China’s Answer To Google Much like “to Google” has become a standard verb meaning to look something up online, in... [...]

Five Ways to Check If Google Analytics Performance

Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data. Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you. He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working. 1. Conduct A Google Analytics Tracking Audit One of the first steps to take in this process is developing clear documentation of: What are the accounts, properties, and views that... [...]

Let’s talk about UX and SEO [Video]

Google Search Central has published a new video ‘Let’s talk about UX and SEO’ explaining user experience an SEO. The GSC team says, “In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO.”  [...]

The 2022 ROI Report [Report]

Nielsen has released ‘The 2022 ROI Report’ revealing what drives returns, how to measure them and how to improve on the metrics you already have. The Nielsen team says, “Did you know that increasing awareness by 1% can increase future sales by 1%? Or that 50% of media campaigns are losing out on up to 50% of returns because they aren’t spending enough? We created The ROI Report to help marketers around the world understand what actually drives returns, how to measure them, and how to improve the metrics you already have. The report also tackles topics like: Which new channels... [...]

A Simple Marketing Tactic That Still Works [Video]

Neil Patel has published a new video ‘A Simple Marketing Tactic That Still Works’ sharing a useful marketing tactic. He says, “A simple marketing tactic that still works. I’ve been using a marketing tactic for 10 years now, and it still works today. It’s been responsible for me closing consulting deals that are anywhere from six figures to even over seven figures.” Neil Patel’s Blog  [...]

How to Make & Design the Best PowerPoint Ever [Video]

Designing a great PowerPoint requires a set of skills. Watch HubSpot’s latest video ‘How to Make & Design the Best PowerPoint Ever’ to help yourself. The HubSpot team says, “In this video, AJ goes over the best PowerPoint Presentation and design tips to stand out in front of the crowd. He dives deep into choosing the right template for your brand, how to make the presentation engaging throughout, and more! Comment down below if you have a secret PowerPoint hack!” HubSpot  [...]

Social Media Workbook [Guide]

HubSpot has published ‘Social Media Workbook’ a beginner’s guide to social media with practical exercises to put your learnings into action. The HubSpot team says, “By completing this workbook, you will: Develop a social media strategy based on your company’s buyer personas. Develop key performance indicators (KPI) for your social media strategy. Practice your new social media listening and monitoring processes. Build a social media content strategy that aligns with your business goals. Learn how to extend your social reach through user generated content and influencers.” Social... [...]

Your Blog Won’t Get Traffic Unless You do This [Video]

Neil Patel has published a new video ‘Your Blog Won’t Get Traffic Unless You do This’ revealing some useful traffic generation strategies. He says, “Your blog won’t get traffic unless you do this. Did you know there are over 1 billion blogs? Just for a moment, think about that. It means that there’s roughly one blog for every 7.5 people. Do we really need more content? At the. Do we really need more blogs? No, not really. And no matter what’re blogging about these days, it’s super competitive. Just think of it this way, there are over 1.2 billion results... [...]


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