The latest article on MarketingSherpa blog is titled “Website optimization’s effect on offline marketing strategies”. MarketingSherpa team says, “We wanted to learn about the website’s role on offline marketing planning, so we asked marketers if they integrated optimization lessons into their larger marketing plans. Share your own analysis in the MarketingSherpa LinkedIn Group for a chance to be published in a future blog post”. Website optimization’s effect on offline marketing strategies MarketingSherpa [...]
Archive for the 'Internet Marketing Articles' Category
The latest article on ‘Website Magazine’ is titled “Google Will Rank Shorter Content…If It’s Good”. Michael Garrity says, “Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice. A common misconception about search engine optimization (SEO) is that a page must have at least 500 words (or some other arbitrary number) in order to even be considered to rank on the search engine results pages (SERPs), but Google’s John... [...]
The latest ‘Web Marketing Today’ blog post is titled “Taking Control of Your Facebook News Feed”. Yasmin Bendror says, “Have you wondered why you are not seeing as many of your friends and business Pages in your personal and business Page News Feed? Facebook determines what appears in your News Feed, and how high, with an algorithm called EdgeRank. It is based on three”. Taking Control of Your Facebook News Feed Web Marketing Today [...]
Shawn Collins’ latest blog post is titled “Cyber Monday, Performance Marketing Summit Stuff, and @vinnyohare Becomes a Meme”. Collins Says, “This week on the Affiliate Thing podcast (listen to the latest Affiliate Thing), Shawn Collins and Lisa Picarille talked about shopping on Thanksgiving and Black Friday, Amazon delivering groceries in Seattle, and big Christmas displays at houses”. Cyber Monday, Performance Marketing Summit Stuff, and @vinnyohare Becomes a Meme Shawn Collins’ Blog [...]
The latest ‘Econsultancy’ blog post is titled “They changed the rules of online marketing without even notifying us”. Maurits Kaptein says, “A colleague of mine, Arjan (@arjanharing), is a great table tennis player. And when I say great, I mean great: I have witnessed a table tennis tournament in our offices during a BBQ with over a 100 people, and nobody – repeat nobody – was able to return his service. Now, I must admit that his service is definitely his main strength in the game. I mean, he is a good player, but the exceptional service makes him a player... [...]
The latest post on ‘ReadWrite’ is titled “Google News Business Model Under Global Siege”. Brian Proffitt says, “Google and other search companies are under siege in various nations from news publishers and their lobbyists trying to establish more control over content. New laws and industry association walk-outs are challenging aggregators’ ability to display excerpts of news stories within search results, which could have far-reaching effects. Google’s Three-Front Battle: Germany, Brazil, France Germany: The latest effort to re-assert copyright control of news content is... [...]
MarketingSherpa has released a case study titled “Email Marketing: 900% more revenue-per-email from Restaurant.com’s automated strategy”. Adam Sutton says, “Batch-and-blast is often criticized, but is also widely used. Restaurant.com sent generic emails for years, and saw great revenue, but noticed a drop in customer engagement, leading it to dramatically change its approach. The company overhauled its email strategy and increased revenue-per-email 900% in 12 months, with conversion rates increasing 150%, as well”. Email Marketing: 900% more revenue-per-email from Restaurant.com’s... [...]
The latest post on ‘ReadWrite’ is titled “The Kardashians Won Big On Bing Searches In 2012”. Mark Hachman says, “Somewhere in Hollywood, the publicists for Kim Kardashian and her sisters are raising a toast. According to Microsoft’s Bing search engine, the Kardashian sisters were easily among the most searched-for terms of 2012. Monday night, Microsoft released the most popular search terms of the year, grouped into various categories, including several devoted to celebrities. Kim Kardashian was themost-searched-for person of the year, with her baby, her role as a reality-television... [...]
The latest article on ‘Website Magazine’ is titled “The Hidden Costs of E-Commerce Platforms”. Allison Howen says, “An online store can only be as successful as the e-commerce platform that is running it, which is why it is vital for merchants to map out their business’s needs, goals and budget before they make a commitment to a solution. But despite this preparation, a newDemandware study reveals that 43 percent of all e-commerce platforms end up having a higher total cost of ownership (TCO) than predicted. In fact, the “Understanding TCO When Evaluating E-Commerce Solutions”... [...]
John Chow’s latest blog post is titled “The Best Way To Make BIG Money Blogging”. Chow says, “How much have you made so far from your blog? And if you’re not earning from your blog, what exactly is the problem? When I started blogging, I made a decision to stick to it, no matter what happens. Most”. The Best Way To Make BIG Money Blogging John Chow’s Blog [...]