Website migration involves moving a website from one environment to another, such as changing the domain, hosting, platform, or design structure. It requires careful planning to preserve SEO rankings, avoid downtime, and ensure a smooth user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘How to Communicate Site Migration to Clients’ featuring Rebecca Yu. She says, “Site migrations can be tricky! Rebecca Yu shares essential strategies for SEO professionals to clearly explain the process and potential impacts to non-SEO clients. Learn how to bridge... [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘The Accessibility Advantage’ featuring Lyssa-Fêe Crump. She says, “Unlock the accessibility advantage and boost your SEO with Lyssa’s Whiteboard Friday. Discover how creating a user-friendly website for everyone can significantly improve your search rankings and user experience.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video ‘Re-Designing Your SEO Career’ featuring Tazmin Suleman. She says, “SEO coach Tazmin Sulliman shares her four-step framework for redesigning your career with authenticity. Learn how to set achievable goals, manage stress with her BRAVE technique, and celebrate your wins along the way. Remember—you’re not starting from scratch, you’re redesigning with purpose!” MOZ  [...]

Repurposing content with AI allows creators to transform existing material into various formats—like turning blogs into videos or podcasts—quickly and efficiently. This boosts engagement while saving time and maximizing the value of original content. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Repurpose Your Content With AI’ featuring Garrett Sussman. The MOZ team says, “Have you ever found the idea of repurposing content overwhelming? Maybe you just don’t know where to start when it comes to reaching new audiences with your existing content.... [...]

Brand Entity SEO focuses on optimizing a brand’s digital presence to be recognized as a distinct entity by search engines. This enhances visibility, trust, and relevance in search results, driving more organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘Brand Entity SEO’ featuring Jes Scholz. She says, “Good day, Moz fans. Today, I want to talk to you about how you can establish a strong, well-connected brand entity in the Knowledge Graph. Why is this important, you might ask. It’s because Google has broken away from the rigidity of... [...]

SEO is crucial today as it helps businesses increase their online visibility, driving organic traffic from search engines. With growing digital competition, effective SEO ensures your content reaches the right audience at the right time. MOZ has published the latest episode of the Whiteboard Friday video ‘When Should You Do SEO?’ featuring Tom Capper. The MOZ team says, “Is SEO the right move for your business right now? This week’s Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you... [...]

Actionable AI refers to artificial intelligence systems designed to provide insights that lead directly to measurable actions. It bridges data analysis and decision-making, enabling faster, smarter responses across industries. MOZ has published the latest episode of the Whiteboard Friday video ‘Actionable AI’ featuring Britney Muller. In this episode of Whiteboard Friday, Britney discusses actionable AI, how to get started, and the steps needed to make that happen. MOZ  [...]

A SaaS landing page is a focused web page designed to showcase a software product, highlight its key features, and drive user sign-ups or trials. It combines compelling visuals, clear messaging, and strong calls-to-action to convert visitors into customers. MOZ has published the latest episode of the Whiteboard Friday video ‘Optimizing Your SaaS Landing Pages in 2025’ featuring Liraz Postan. The MOZ team says, “Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product... [...]

SEO mentoring provides personalized guidance to help individuals or businesses improve their search engine rankings. It covers strategies like keyword research, on-page optimization, and link-building to drive organic traffic. 4o MOZ has published the latest episode of the Whiteboard Friday video ‘How to Be an Effective SEO Mentor’ featuring Miracle Inameti-Archibong. The MOZ team says, “When you’re set up for success, being a mentor can be a rewarding experience for you and your mentee. Miracle’s in-depth framework presented in this week’s Whiteboard Friday covers considerations... [...]

Technical SEO issues, such as slow page speed, broken links, and improper indexing, can hinder search engine rankings. Fixing these ensures better crawlability, faster load times, and improved user experience. MOZ has published the latest episode of the Whiteboard Friday video ‘3 Unexpected Examples of Technical SEO Issues (And How to Resolve Them)’ featuring Kristina Azarenko. The MOZ team says, “Discover three hidden technical SEO issues silently sabotaging your website! In this edition of Whiteboard Friday, republished from the Moz archives, SEO expert Kristina Azarenko reveals... [...]