The latest article on  ‘Marketing Land’ is titled “The Case For Content Automation”. Damon Ragusa says, “Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. We wanted accountability and consistency. The result was marketing automation, and you don’t have to go far into... [...]

The latest article on  ‘Marketing Land’ is titled “First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles”. Ginny Marvin says, “In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for 41 percent of the leads generated. Yet, when... [...]

The latest article on  ‘Marketing Land’ is titled “Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis””. Greg Sterling says, “Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, “crisis,” comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third of all online traffic is fake or fraudulent: About 36 percent of... [...]

The latest post on ‘ReadWrite’ is titled “Twitter Makes It Easy To Watch Videos In Tweets”. Selena Larson says, “Twitter is rolling out a new feature that makes it easier to view videos shared on the service, the New York Times reports. Like photos, in-line videos will begin to automatically preview in the timeline, and you can view them in fullscreen by clicking on the play button overlaid on the video. Short videos shared using Twitter’s Vine service already had these features. Significantly, these new videos appear to be designed to run directly on Twitter, hosted... [...]

The latest post on ‘ReadWrite’ is titled “Google’s Go Programming Language: Taking Cloud Development By Storm”. Matt Assay says, “What do popular projects like Docker, Heroku’s Force.com and Cloud Foundry’s(Go)Router all have in common? They’re all written in Go (a.k.a. “golang”), Google’s five-year-old programming language. While languages like Java continue to dominate programming, new models have emerged that are better suited to modern computing, particularly in the cloud. Go, written expressly for the cloud, has been growing... [...]

The latest article on  ‘Marketing Land’ is titled “5 Ways To Ease The Facebook Page Organic Reach Blues”. Martin Beck says, “It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts. The ominous headlines hit almost daily, including two from this week: Facebook Is Ending the Free Ride, in which Valleywag quoted a source  familiar with Facebook’s marketing... [...]

The latest ‘Web Marketing Today’ blog post is titled “4 Fears of Video Marketing and How to Overcome Them”. Pamela Neely says, “It’s getting harder to ignore video. YouTube is the second largest search engine. Cisco recently predicted that global online video traffic will be 55 percent of all consumer Internet traffic by 2016. I could go on with statistics asserting how important video is, but you’ve probably heard most of them. You already know video is important. If your video marketing is still stuck on your to-do list, here are the four most common reasons why, and how to fix... [...]

The latest article on  ‘Marketing Land’ is titled “3 Insightful Ways To Visualize Your Keyword Data”. Benjamin Vigneron says, “Over the past year, I have come across more and more fancy-looking graphs and charts in the online marketing space. This is most likely because strategists, analysts and executives are getting more savvy in general, but also because there are more and more easy-to-use analytics packages out on the market. Although this is great, this analysis is often times very high-level and informational. It’s sometimes hard to understand the bottom... [...]

The latest post on ‘ReadWrite’ is titled “Facebook Unveils Hack, A New Programming Language For Bug-Free Coding”. Selena Larson says, “Facebook wants to make it easy for developers to write and ship code quickly. To that end, on Thursday, it released Hack, an open-source language that it claims will allow developers to build bug-free code fast. Ten years ago, Facebook started out as a website coded in PHP, a scripting language aimed at fast development of interactive Web pages. As the company grew, PHP became difficult to manage and it was easier for developers to make mistakes,... [...]

The latest article on  ‘Marketing Land’ is titled “Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets”. Martin Beck says, “Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test — another potential tweak to provide positive feedback and encourage more use of Twitter —  was spotted on a users’ iOS Twitter app and reported late today by Casey Newton in The Verge“. Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets Marketing... [...]