Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. The Google Ads team has published a new guide ‘Test and scale the incremental impact of Performance Max campaigns with Experiments’. The Google team says, “Here are three best practices to keep in mind when using experiments and to learn how you can get started with experiments today. 1. Set a clear hypothesis Do: Form a hypothesis that is directly tied to your business goal and provides a clear purpose for why you’re running... [...]
Archive for the 'Internet Advertising Tips' Category
WordStream has published a new guide ‘Google Ads Benchmarks for Every Industry’ featuring major Google ads benchmarks. The WordStream says, “With the economy in flux and Google Ads constantly changing, it’s more important than ever to get a true read on your PPC performance. Use our latest Google Ads Industry Benchmarks report to see how you compare to competitors and improve your numbers. You’ll learn: Average cost per click Average cost per lead Average conversion rate Average click-through rate For search ads in over 20 different industries Plus, year-over-year trends... [...]
Search Engine Journal has published the latest episode of Search Engine Show podcast ‘How To Scale Your PPC & Advertising Way Beyond Google Ads’ featuring John Gentry. Loren Baker says, “Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed on changes in cookie usage, the growing importance of identity, and exploring opportunities in emerging platforms like connected TV (CTV). John Gentry, CEO of OpenX, joined me on the SEJShow to discuss the opportunities of ad exchanges, distribution... [...]
Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to increase PPC and SEO harmony. How to break down silos and align paid and organic marketing teams. How to identify opportunities using organic and paid... [...]
This is a reminder for the eMarketer webinar to be held on February 2, 2023. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat, you’ll learn: How contextual advertising can solve for first-party cookie deprecation What brands... [...]
By combining contextual advertising with audience insights, advertisers can use that data to connect with targets and maintain a connection with existing customers. eMarketer is hosting a webinar ‘Making the Most of Your Digital Ad Budget With Contextual Advertising and Audience Insights’ on Thursday, February 2, 2023, at 2.00 pm ET. The eMarketer team says, “Join us for a live Tech-Talk Webinar, presented by Experian. Our guests from Yieldmo and Experian will share valuable insights and recommendations to proactively plan your 2023 marketing strategies. During this fireside chat,... [...]
AdWords and AdSense are Google’s advertising products. AdWords is a system that allows businesses to bid for advertising space in Google search results and on other Google-affiliated properties. AdSense is a system that allows publishers and website owners to sell ad space to businesses. HubSpot contributor Clifford Chi has published an article breaking down the differences between AdWords and AdSense. She says, “When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why.... [...]
The Google Ads team has published ‘Optimize your Display campaigns’, an official guide to display campaigns. The Google team says, “Reaching the right customers is essential to every advertiser’s success. With Display campaigns, advertisers can serve engaging, relevant ads while customers browse websites, apps, and Google-owned properties such as YouTube and Gmail. This guide offers Display campaign best practices for connecting customers with relevant ads across the web and apps. Learn tips for setting up your campaign with effective ads, reaching the right audiences, and optimizing... [...]
Google Small Business has published a new video case study on ‘How Zoe Financial uses Google Ads & HubSpot to Find the Right Customers’. The Google team says, “Zoe Financial, a New York-based wealth planning platform, used Google Ads and HubSpot to better understand the value of each lead and optimize their marketing spend to add more high-intent potential customers to their sales pipeline.” [...]
Koozai’s Senior Paid Media Executive Joaquin Lopez has published an article sharing the facts about a good conversion rate for Google ads. He says, “A good conversion rate for Google Ads depends on a variety of factors, including the nature of your business, your industry, and your target audience. However, there are some general benchmarks that can provide a starting point for evaluating the effectiveness of your Google Ads campaigns. Knowing what your current conversion rate is and taking action on ways to improve it will benefit your business in the long run. To begin with, it’s... [...]