The latest post on ‘ReadWrite’ is titled “Heartbleed—What’s Next? Check Your Clients, Routers, Virtual Machines And VPNs”. Jodi Mardesich says, “What we thought was secure—Web servers, routers, virtual machines, virtual private networks, and even client software—isn’t so safe, after all. Just about everything that relies on the open source cryptographic software OpenSSL is compromised by the Heartbleed bug, which can leak the contents of the memories of these networks and devices to compromise your security. Heartbleed can expose data in random 64KB “heartbeats,”... [...]
Archive for the 'Internet Advertising Tips' Category
The latest article on ‘Marketing Land’ is titled “Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1”. Shari Thurow says, “Here is the scenario: I am speaking at a conference about the 7 Facets of the User/Searcher Experience. Whenever I can, I try to provide case studies and usability test results to help illustrate each facet. Inevitably, there is somebody in the audience that stereotypes search engine optimization (SEO) professionals. What could an SEO possibly know about the user experience? From my perspective, usability is... [...]
The latest article on ‘Marketing Land’ is titled “Report: Amazon Releasing Smartphone Later This Year”. Greg Sterling says, “According to a report appearing in the Wall Street Journal (WSJ) this afternoon Amazon will in fact be releasing a smartphone in the second half of the year. This development had been rumored for a some time. The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn’t require glasses. However that by itself is unlikely to differentiate the phone sufficiently to ensure success. It’s probably the case that an... [...]
The latest post on ‘ReadWrite’ is titled “The New “One Microsoft” Is—Finally—Poised For The Future”. Dan Rowinski says, “Microsoft has completely overhauled its corporate kernel. The stodgy old enterprise company whose former CEO once called open source Linux a “cancer” is gone. So is its notorious tendency to keep developers and consumers within its walled gardens. The “One Microsoft” goal that looked like more gaseous corporate rhetoric upon its debut last summer now is instead much closer to actual reality. You can see the proof both in Microsoft’s... [...]
The latest ‘Web Marketing Today’ blog post is titled “How to Set Pay-per-click Advertising Goals”. Melissa Mackey says, “In my experience of managing pay-per-click advertising campaigns, the most common reason why campaigns fail is due to a lack of goal setting at the beginning. Sometimes advertisers are so anxious to “start a PPC campaign” that they don’t take the time to figure out what their goals are. Resist the temptation to put tactics before goals and strategy. It’s easy to see your competitors online and think to yourself, “we need to do PPC.” What’s wrong with... [...]
The latest article on ‘Marketing Land’ is titled “IAB: $43 Billion In 2013 Digital Ad Revenue, Mobile Doubles”. Greg Sterling says, “The IAB has just released its annual report on US digital advertising. The trade association said that Q4 2013 revenues hit $12.1 billion, and full year revenues were $42.8 billion, beating broadcast TV (though not TV in total) for the first time. The 2013 numbers grew by 17 percent over 2012. Last year the IAB reported $36.6 billion in full year ad revenue. One of the highlights, mobile ad revenue hit nearly $7.1 billion, doubling... [...]
The latest post on ‘ReadWrite’ is titled “Protect Yourself Against Heartbleed, The Web’s Security Disaster”. Selena Larson says, “The recently discovered Heartbleed bug exposed a gaping hole in the security software that’s supposed to keep your information private while shopping, managing your finances or sending and reading email. While there still aren’t any signs that the bug has actually led to eavesdropping or theft—financial, identity or otherwise—it’s probably only a matter of time. The good news is that there are ways you can protect your... [...]
The latest article on ‘Marketing Land’ is titled “Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure”. Bryson Meunier says, “If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and... [...]
The latest article on ‘Marketing Land’ is titled “Content Marketers, Kill The Blog Category”. Ric Dragon says, “Plato said Socrates thought very little of the then-newfangled objects that were books, arguing that the written word impinged upon man’s ability to remember and to think. In the early 60s, Marshall McCluhan went on to write about “media determinism,” an idea suggesting that our communications technologies shape the way we think. Anyone who has ever written out a manuscript with pen and ink will be able to attest to the notion that how we write... [...]
The latest article on ‘Marketing Land’ is titled “3 Tips to Get Your Affiliate Network Working For You”. Jordan Elkind says, “Times are tough for affiliates. In February 2014, the affiliate channel accounted for only 7% of e-commerce transactions — down from 9% in February 2013, and a drop in the bucket compared to major e-commerce traffic sources like organic search (24%), paid search (19%), and email (18%). The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating transaction and customer data from over 100 US e-commerce... [...]