Programmatic advertising automates the buying and selling of ad space in real-time auctions, optimizing targeting and ad placement based on data insights. It enables precise audience targeting and efficient campaign management, leading to improved ROI for advertisers.

Digital Marketing Institute has published ‘The Beginner’s Guide to Programmatic Advertising’.

Dan Hughes says, “Programmatic advertising is a powerful tool and global spend is expected to surpass $594 billion in 2024, and beyond (Statista). The US is a big spender on programmatic ads—but the UK and countries in the MENA region are catching up fast (OnAudience).

How and why is programmatic advertising successful?

Quite simply: yes, it is successful because it’s efficient, targeted, and scalable.

One of the key drivers of the uptake in programmatic advertising is AI and how it is changing marketing.

At this point in the game, 76% of leading marketing decision-makers believe that the influence of AI will shape their programmatic advertising better in the coming years. A testament to the value that this ever-evolving branch of digital marketing has to offer brands across industries.”

The Beginner’s Guide to Programmatic Advertising

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