When it comes to programmatic advertising, consent isn’t just a requirement; it’s the key to unprecedented revenue potential. Programmatic advertising thrives on precision and relevance.

Digital Marketing Depot is hosting a webinar ‘Why Consent and Compliance Matter With Programmatic Ads’ on Tuesday, November 7, 2023, at 1.00 pm EDT.

The DMD team says, “Join experts to learn best practices to protect and enhance programmatic ad monetization through the lens of user consent. You’ll get insights on how publishers and advertisers can adapt their strategies to ensure targeted and personalized ads, maintaining regulatory compliance with the latest data privacy requirements, frameworks and signals such as TCF 2.2, CPRA, GPP, GPC and more.

Key takeaways:

  • Learn how to seamlessly align your ad strategies with evolving privacy preferences to ensure effective monetization while respecting user trust.
  • Discover how OneTrust’s Consent & Preferences solution empowers you to gather, manage, and transmit consent signals, paving the way for compliant programmatic advertising without compromising revenue potential.
  • Uncover tactics to harmonize privacy compliance, audience engagement, and revenue generation.”

Why Consent and Compliance Matter With Programmatic Ads


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