With its rising customer base Instagram has become the choice of brands when it comes to social media marketing. It helps you reach out millions in multiple ways weather you choose to work on ads or with the influencers.

Buffer contributor Alfred Lua has shared a detailed article on how the Instagram algorithm works in 2018.

Lua says, “Recently, Instagram invited a small group of journalists to their San Francisco office to put an end to the rumors and share how the Instagram feed ranking algorithm really works.

Instagram revealed that there are three main factors that determine what you see in your Instagram feed:

  • Interest
  • Timeliness
  • Relationship

There are also three additional criteria that play a smaller part in your Instagram feed rankings:

  • Frequency
  • Following
  • Usage.

1. Interest: How much Instagram predicts you’ll care about a post

When the algorithmic timeline was announced, Instagram mentioned that it would show you content that you’ll likely be interested in first:

The order of photos and videos in your feed will be based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.

Content that is relevant to your interests will rank higher on your feed”.

How the Instagram Algorithm Works in 2018: Everything You Need to Know


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