AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results. The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’. This video covers the following: The hidden mechanics behind how AI tools select which brands to recommend The three-pillar framework that’s driving 100-300% increases in AI mentions within three months Why AI tools “overwhelmingly reference list... [...]

Google’s AI Mode is an advanced feature that integrates generative AI into search, offering smarter, context-aware responses and summaries directly within results. It transforms search into a more interactive, assistant-like experience. The latest ‘Exposure Ninja’ video is titled ‘How To Rank in Google’s AI Mode’. This video covers the following: Why branded web mentions are the strongest correlation factor for AI search visibility (backed by new Ahrefs data) How AI tools form brand associations through “embeddings” and learned patterns The... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Demystifying SEO for developers’. The GSC team says, “Developers often have misconceptions about SEO. In this episode of Search Off the Record, John Mueller and Martin Splitt clarify what matters and what doesn’t. They cover areas including: Optimizing themes for SEO, The indexing API, and common HTML mistakes. This podcast delivers essential knowledge for developers to enhance their SEO strategies and avoid common pitfalls.”  [...]

EMARKETER expert Emmy Liederman has published an article stating that the influencer marketing will surpass $13 billion by 2027. She says, “US brands will spend $13.7 billion on influencer marketing by 2027, up from $10.5 billion this year, according to a March EMARKETER forecast. Beyond the chart: 54.7% of US brand marketers and agencies say proven higher ROI compared with other channels would be the top factor that would warrant an increased creator marketing budget, per a February survey by EMARKETER and Spotter. Marketers use influencer marketing to support business goals throughout... [...]

Google’s “AI Mode” leverages advanced machine learning to personalize search results, ads, and user interactions across its ecosystem. It enhances efficiency by predicting user intent and automating tasks for a smarter, faster digital experience. The latest ‘Exposure Ninja’ video is titled ‘Google’s “AI Mode” — A First Look (and How It Works)’. This video covers the following: The hidden mechanics behind AI Mode’s “query fan out technique” — how it breaks complex questions into multiple sub-queries... [...]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘What SEOs should know about devs’. The GSC team says, “In this candid episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team peel back the curtain to reveal a more human side of their work and challenges. Instead of diving deep into technical concepts, they reflect on their personal journeys—touching on everything from public speaking nerves to building empathy between developers and SEOs. Through playful banter and thoughtful commentary,... [...]

Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements. Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics. The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this... [...]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Influencer Marketing – the Marketer’. The DMI team says, “In this first episode host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Sarah Adam⁠⁠, Head of Partnerships and Influencer Marketing at ⁠Wix⁠. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, ⁠Wix Studio⁠, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]

Googlebot crawling is the process by which Google’s web crawler systematically browses the internet to index website content. It helps ensure web pages appear in search results by regularly updating Google’s database with new or updated pages. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Googlebot Crawls the Web’. The GSC team says, “In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present,... [...]

In 2025, influencer marketing thrives on micro and nano influencers who build deep trust within their communities. Authenticity and long-term partnerships now outweigh follower counts in driving real engagement and ROI. MarketingSherpa has published a new podcast episode, ‘Influencer Marketing: Focus on one thing’. Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now,... [...]