A major leak of internal Google Search ranking documentation has created a stir within the SEO community. This breach, revealing over 14,000 potential ranking factors, offers an unprecedented glimpse into the intricacies of Google’s closely guarded search ranking system. Digital Marketing Institute contributor Clark Boyd has published an article featuring 10 insights for digital marketers from the Google API documentation leak. He says, “This tantalizing glimpse behind the curtain this story has given us has implications for every marketer. We have rounded up the ten most important... [...]
Archive for the 'Google Search Trends' Category
UTM tagging is a method used in digital marketing to track the effectiveness of online campaigns by adding specific parameters to URLs. These tags help identify the source, medium, and campaign name, providing detailed insights into traffic sources and user behavior. MOZ has published the latest episode of the Whiteboard Friday video ‘UTM Tagging for Google Business Profile’ featuring Claire Carlile Rees. In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees. MOZ [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘4 Surprising SEO Test Results’ featuring Jandira Neto. Capper says, “A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.” MOZ [...]
Google Search Central has published a new video ‘Cosmic Rays & Crawlers: When Google Search is under the weather’. The GSC team says, “How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners.” [...]
MOZ has published the latest episode of the Whiteboard Friday video ‘4 Insights From the Google Leak’ featuring Tom Capper. Capper says, “In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.” MOZ [...]
Top SERP features, such as featured snippets and local packs, significantly enhance visibility and click-through rates by providing users with immediate, relevant information directly on the search results page. Leveraging these features can improve a website’s traffic and authority in search engine rankings. MOZ has published the latest episode of the Whiteboard Friday video ‘The Top SERP Features in 2024’ featuring Tom Capper. Capper says, “Happy Friday, Moz fans. Today, I want to give you a bit of a sneak peek into a recently published STAT white paper. Now, this white... [...]
Google search updates are crucial for maintaining the relevance and accuracy of search results, and improving user experience by delivering the most pertinent information. Regular updates also help combat spam and enhance the visibility of high-quality content, supporting fair and effective online searches. Search Engine Journal contributor Dan Taylog has published a checklist on recovering from a Google update. He says, “Google updates have evolved over the years, in line with how Google itself has evolved as an information finder, classifier, and retrieval system. As a result, how we talk... [...]
A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content Strategy for Startups: The Ultimate 8-Stage Roadmap’ featuring Yagmer Simsek. Capper says, “Discover Yagmur’s 8-stage roadmap to creating a content strategy that helps establish your business and build brand awareness.” MOZ [...]
This is a reminder for the DMD webinar to be held on May 14, 2024. March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14, 2024, at 1.00 pm EDT. The DMD team says, “Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape.... [...]
Content Marketing Institute has published a new video ‘Google Pauses Its Post-Cookie Plans — Again’. The CMI team says, “The content marketing news you need to lead, from Content Marketing Institute’s Robert Rose. Google has backed off its schedule for killing third-party cookies after the U.K. Competition and Market Authority raised more concerns about the Privacy Sandbox solution. Despite the extended timeline, media companies are still pushing forward their plans to secure first-party data. Should marketers follow their lead? Robert Rose says marketers can slow their roll... [...]