HubSpot founder Dharmesh Shah has shared 31 Google advanced search tips.  Shah says, “The following Google advanced search tips are based on my own experience and things that I actually find useful. I’ve kept the descriptions of the search tips intentionally terse, as you’re likely to grasp most of these simply by looking at the example from Google anyway. Here’s an overview of some of the most useful Google search tricks. You’ll be an expert Google search-er in no time. 31 Google Advanced Search Tips 1. Explicit Phrase Let’s say you’re searching on Google for... [...]

Google has announced the release of a broad core search algorithm update via Twitter. Google’s announcement on Twitter: Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. Google Search Twitter Handle Google  [...]

Google defines Rich search results as search results that go beyond the standard blue link, they may include a carousel, image or other non-textual UI elements. The Rich search results portion covers cards and snippets that give you different position on the search result pages. Econsultancy’s Andy Rich has shared an informative article on Rich search results  and how you can get them. Talking about the benefits of rich results, Andy says, “Rich results appear at the top of the results page – often in the coveted “position zero” above traditional text results.... [...]

Google has announced one more search ranking algorithm update through its Twitter account. Google’s Twitter post says: “Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year. As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded. There’s... [...]

HubSpot columnist Matthew Barby has published an interesting story with the title ‘Your Google Rank Doesn’t Matter Anymore’. It covers search engine optimization, keyword rankings, personalization. Barby says, “For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could... [...]

The Entrepreneur magazine team has published a video ‘7 Advanced Google Search Tricks You Should Be Using For Market Research’ featuring Neil Patel. You may know how to use Google’s basic search functions, but in this video, Entrepreneur Network partner Neil Patel wants to teach you some advanced tricks for market research. His first tip is to use an exclusion query. By excluding some criteria, you can find out which sites mention you or a keyword of your choice while filtering out unnecessary noise. For example, if you want to see which websites mention you, but have a bunch... [...]

In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites. To help webmasters get themselves ready for Google’s mobile-first index, Econsultancy columnist Andrew Isidoro has shared seven steps. Isidoro says, “If your website is designed responsively (or with a dynamic serving setup) and your primary content and mark-up is the same across mobile and desktop devices, you are... [...]

Google has published the Search Engine Optimization (SEO) Starter Guide for the people who own, manage, monetize, or promote online content via Google Search. This guide provides a complete overview of the basics of SEO according to the Google best practices. The following are the contents of the guide: Getting started Help Google find your content Tell Google which pages shouldn’t be crawled Help Google (and users) understand your content Manage your appearance in Google Search results Organize your site hierarchy Optimize your content Optimize your images Make your site mobile-friendly Promote... [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the impact of Google AdWords on organic search results. MOZ team says, “It’s common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today’s Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn’t”. How Google AdWords (PPC) Does and Doesn’t Affect Organic Results MOZ  [...]

MOZ has published the Whiteboard Friday video featuring Rand Fishkin. He talks about the effective link building strategies. Fishkin says, “When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant”. How Google Gives Us insight into Searcher Intent Through the... [...]