Are you ready to face Google’s mobile-first index?
In 2016, Google announced that its algorithms will primarily use the mobile version of a site’s content to rank pages from that site. This will lead to mobile-first indexing wherein the webmasters will have to be more concerned about the mobile versions of their sites.
To help webmasters get themselves ready for Google’s mobile-first index, Econsultancy columnist Andrew Isidoro has shared seven steps.
Isidoro says, “If your website is designed responsively (or with a dynamic serving setup) and your primary content and mark-up is the same across mobile and desktop devices, you are already in good shape but if you fall outside of those parameters, you should consider making some changes to your site.
Google has given some specific recommendations to webmasters looking to prepare for the change in their official announcement, but there are some basic steps you can take to get your website ready:
1. Make sure your site is mobile friendly
With more than half of all web traffic coming from a mobile device, you should already have this covered. You can check how Google rates your mobile site with their Mobile Friendliness testing tool.
2. Check your log files
In most instances, GoogleBot’s crawling is 75-80% desktop crawler and 20-25% mobile crawler. When a website moves over to the mobile first index, you would see that flip to about 75-80% GoogleBot mobile”.
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