The latest ‘Econsultancy’ blog post is titled “The value of Google Authorship for your content strategy”.

Shane Jones says, “In February 2011 the first Panda Google algorithm update affected search results and changed the way SEO professionals and webmasters needed to think about optimizing websites.

The goal of Google Panda was to lower the rank of ‘low-quality’ websites that had thin content and increase rankings of higher quality and more authoritative websites. It was the beginning of the end of ‘SEO content’.

Since then, and after more than a dozen updates to the Google Panda algorithm, websites have exponentially had to improve the quality of their content“.

The value of Google Authorship for your content strategy

‘Econsultancy’ Blog

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