Influencer marketing leverages the reach and trust of online personalities to promote products or services to targeted audiences. It’s an effective strategy for brands to build credibility and boost engagement through authentic endorsements. Digital Marketing Institute has published an article featuring 20 surprising influencer marketing statistics. The DMI team says, “There are a wealth of insights to suggest that influencer marketing remains on the rise. With an ever-expanding pool of popular influencers to work with across niches, there’s never been a better time to invest in this... [...]
Archive for the 'Google News' Category
Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Influencer Marketing – the Marketer’. The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
Googlebot crawling is the process by which Google’s web crawler systematically browses the internet to index website content. It helps ensure web pages appear in search results by regularly updating Google’s database with new or updated pages. Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘How Googlebot Crawls the Web’. The GSC team says, “In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—past, present,... [...]
In 2025, influencer marketing thrives on micro and nano influencers who build deep trust within their communities. Authenticity and long-term partnerships now outweigh follower counts in driving real engagement and ROI. MarketingSherpa has published a new podcast episode, ‘Influencer Marketing: Focus on one thing’. Daniel Burstein says, “As an entrepreneur, as a marketer, the world is conspiring to grab your attention and distract you. For example, when I started in this career, there were really only a few channels you could go to. Newspaper. TV. Radio. Direct. Maybe outdoors. Now,... [...]
Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘Influencer Marketing – the Marketer’. The DMI team says, “In this first episode host Will Francis chats with Sarah Adam, Head of Partnerships and Influencer Marketing at Wix. Sarah shares a behind-the-scenes look at how Wix has navigated the branding challenge of launching its B2B solution, Wix Studio, in a market that traditionally sees Wix as a consumer-first platform. From influencer strategy to performance metrics and the role of AI, Sarah offers an... [...]
Ranking high in Google search results requires quality content, strong SEO, and user engagement. Optimizing keywords, backlinks, and site performance boosts visibility and traffic. Semrush contributor Sergei Bezdorozhev has published an article featuring 10 tips on achieving higher rankings in Google Search results. He says, “Here are 10 ways to get your pages to the top of Google search: 1. Target the Right Keywords Focusing on keywords that are relevant to your business and that you can feasibly rank for gives you the best chance of reaching the top of Google’s results. Use Semrush’s Keyword... [...]
Watch Sundar Pichai delivering the Google I/O ’25 Keynote. [...]
This is a reminder for the SEJ webinar on May 22, 2025. In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’ Boost ROI with Smarter Affiliate & Influencer Strategies’ on Thursday, May 22, 2025, at 1.00 pm ET. The Adweek team says, “Join experts from Tipalti, Everflow, and Inflektion as they explain how leading e-commerce brands are... [...]
Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Debugging the Internet: HTTP, TCP, and You’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically HTTP, TCP, UDP, and newer technologies like QUIC and HTTP/3. The two reflect on how even experienced web professionals often overlook or forget the mechanics behind these core protocols, sharing insights through technical discussion, playful banter,... [...]
Ranking on Google refers to the position your website appears in search engine results for specific keywords. Higher rankings improve visibility, attract more traffic, and boost credibility online. 4o Search Engine Land contributor Helen Pollitt has published an article featuring 16 reasons why your page isn’t ranking on Google. She says, “It’s frustrating. You put time, energy, and a lot of hope into a webpage. But it just won’t rank. Your competitors’ pages are ranking well, even though (subjectively) they’re worse. Yours deserves to be top of Google. So, why isn’t it? Figuring... [...]