Seven Google Chrome ad blocking questions answered
Google announced its ad blocking plan for Chrome a couple of months ago. The process has started and it is important for the marketers to know how their ads are performing.
Marketing Land columnist Ginny Marvin has answered seven questions dealing with the Google Chrome ad blocking.
Marvin says, “Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that repeatedly serve up obnoxious ads after they’ve been flagged will find all of their ads, even those served by Google, blocked by Chrome.
Publishers have had months to prepare. Google confirmed the default ad blocker would be coming to Chrome this year last June. In December, the company specified the rollout date and provided additional guidance.
Here’s our guide to understanding why Google is doing this, how it all works and what impact ad blocking in Chrome may have on publishers, advertisers and users.
What are the blocking criteria?
Google is using the Coalition for Better Ads‘ Better Ads Standards for determining what makes an obnoxious ad experience for users. Examples include video ads that play at full volume, flashing display ads, popups with hard-to-find exit buttons and prestitial ads that block users from seeing content on the page”.
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