By keeping a tab on key e-commerce metrics, you can continue to grow your business. Search Engine Journal contributor Jon Clark has published an article highlighting seven crucial e-commerce metrics you should be tracking. He says, “These seven e-commerce metrics will make tracking your shop’s success smooth sailing. 1. Sales Conversion Rate Your e-commerce sales conversion rate is, simply put, the percentage of people who visit your online store or page who make a purchase. To calculate your conversion rate, use the following formula: So, if 1,000 people visited your store this week and... [...]

Link building for e-commerce sites is important but hard. There is a scarcity of opportunities to get links to product and category pages. Ahrefs contributor Joshua Hardwick has shared five simple e-commerce link building tactics. He says, “In this post, you’ll learn how to build links to your e-commerce product pages, homepage, and other content on your site. 1. Use the product feedback technique The product feedback technique is where you find posts ranking for queries like “best [product type]” where you’re not featured. Then you offer authors your product in return for feedback. If... [...]

Retail Dive has published the replay of the ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’ webinar. This webinar answers the following questions: How do companies know if they’re ready to adopt a marketplace strategy with third-party products? What are the internal expectations and realistic timelines you need to ensure adoption and long-term success? How do you create great experiences for both sellers and customers that improve brand loyalty? Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Retail Dive  [...]

Quick Sprout has published an article comparing the best payment methods for e-commerce sites. The Quick Sprout team says, “Our recommendation for most people is Shopify because it has everything you need to start accepting ecommerce payments immediately. Try Shopify free for 14 days, no credit card required. If you have an ecommerce website, you must be able to accept payments from your customers. Your entire business revolves around getting paid. Whether you have an existing ecommerce platform or you’re starting an online store from scratch, your payment gateway needs to be a priority.... [...]

Neil Patel has published a new video ‘8 Things That Are Ruining Your eCommerce Sales’ to help marketers increase their e-commerce sales. He says, “Hey what are the things that you need to do to make things work? And what are the things that are going to hurt your e-commerce store? Today, I’m going to go over a few things that I’ve tried and tested and hacked, that you can use to start improving your conversions and recover thousands of dollars in lost revenue.” Neil Patel’s Blog  [...]

Brands have been under tremendous pressure for the last few years. With changing consumer demands, challenging supply chain issues and all the cost unknowns of an evolving global pandemic, providing a better e-commerce experience has not been easy. Retail Dive has made available a replay of the webinar ‘Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022’. The Retail Dive team says, “In this webinar, experts will address key questions like: How do companies know if they’re ready to adopt a marketplace strategy with third-party products? What are the internal... [...]

ChannergySE resolves the number one killer of small businesses. What’s that, you ask? It’s not mismanagement. It’s not Traffic. It’s not a lack of Money or Sales. It’s inventory. Yes, inventory management can kill a business overnight. Why? Because you tie up so much capital in inventory, even virtual inventory, that that your cash flow can’t pay all the bills. Then, you do not have money to grow, and you owe money to Suppliers, Drop Shippers, Amazon, etc. There is a solution to your inventory management problems: ChannergySE Inventory Software Inventory management isn’t... [...]

E-commerce has enabled brands and businesses to shift to online sales resulting in better growth. Forbes contributor Milissa Rick has published an article highlighting four E-Commerce brand-building strategies that can’t be ignored any longer. She says, “With an e-commerce brand, you gain an incredible amount of information from your consumers. And since dealing with intermediaries (e.g., other retailers) is minimized, conflict and data deficiencies become less of a challenge. Digital brand building empowers you to enhance the entire consumer experience. But it’s more than promotional... [...]

Adweek has published a new podcast episode ‘Brave Commerce: The Evolution of Shopping Habits’ featuring Marie-Jeanne Matei of Ferrero on maintaining market share and optimizing content. Sarah Hofstetter & Rachel Tipograph say, “Marie-Jeanne Matei, vice president of ecommerce at Ferrero, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss how to stay on shopping lists in a constantly evolving market. Marie-Jeanne talks about Ferrero as a confectionary brand, and how they manage to stay relevant to consumers. She speaks on the importance of strategically executing paid... [...]

E-commerce has been growing consistently as the Internet widens. According to a Forbes study, e-commerce sales grew 50% percent during the pandemic. Semrush has published an article highlighting seven simple steps to build an e-commerce site in 2022. The Semrush team says, “In this article, we will go over seven steps to kick start your own ecommerce website. We’ll also discuss the best ecommerce tools that are available to business owners looking to establish and track the success of their website. Without further ado, let’s get started! 1. Create Your Ecommerce Marketing Strategy  Before... [...]