Four E-Commerce Brand-Building Strategies

E-commerce has enabled brands and businesses to shift to online sales resulting in better growth. Forbes contributor Milissa Rick has published an article highlighting four E-Commerce brand-building strategies that can’t be ignored any longer. She says, “With an e-commerce brand, you gain an incredible amount of information from your consumers. And since dealing with intermediaries (e.g., other retailers) is minimized, conflict and data deficiencies become less of a challenge. Digital brand building empowers you to enhance the entire consumer experience. But it’s more than promotional... [...]