In today’s innovation-driven marketing, we must adapt or fall behind. Staying ahead requires benchmarking against competitors to make strategic moves. Content Marketing Institute is hosting a webinar ‘2025 Digital Engagement Benchmarks’ on Thursday, April 30, 2024, at 2.00 pm ETD. The CMI team says, “Join us as we unveil the 2025 Digital Engagement Benchmarks, where you will get the most up-to-date data on digital engagement based on the thousands of digital experiences we’ve analyzed plus insight on audience behaviors trends that could reset your marketing strategies... [...]

Digital marketing empowers small businesses to reach a wider audience at a lower cost compared to traditional methods. It enhances visibility, drives targeted traffic, and supports measurable growth. HubSpot has published a new guide ‘Digital Marketing For Small Business’. This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide to get started with text message marketing Effective uses for email marketing that resonate with audiences Paid... [...]

Digital marketing in 2025 is driven by AI, personalization, and immersive technologies like AR and VR to create deeper customer connections. Brands are focusing on data-driven strategies and ethical practices to build trust and relevance. HubSpot has published a new guide ‘Digital Marketing: Everything You Need to Know to Get It Right’. Lucy Alexander says, “In 2024, there were an estimated 5.5 billion internet users globally, underscoring the need for a strong digital presence. With that in mind, I’m here to discuss all things digital marketing, backed by data from our 2025... [...]

HubSpot contributor Flori Needle has published an article featuring proven ways to maximize your online presence. She says, “Marketing or not, there are three parts to any strategy: 1. A diagnosis of your challenge. 2. A guiding policy for dealing with the challenge. 3. A set of targeted actions is necessary to accomplish the policy. Depending on the scale of your business, your marketing strategy may include several moving parts, each with different goals. With that said, working on your strategy can become daunting at times. So, if you’re ever feeling overwhelmed about your marketing... [...]

This is a reminder for the CMI webinar on March 12, 2025. Creating amazing customer experiences is all about blending content, data, and smart marketing strategies. When these elements come together, brands can craft personalized and meaningful interactions that not only make customers happy but also drive business growth. Content Marketing Institute is hosting a webinar ‘Unlocking Digital Success: The Power of Content and Data’ on Wednesday, March 12, 2025, at 2.00 pm EDT. The CMI team says, “Join experts from Sitecore and Velir to discover how organizations can use the latest... [...]

Creating amazing customer experiences is all about blending content, data, and smart marketing strategies. When these elements come together, brands can craft personalized and meaningful interactions that not only make customers happy but also drive business growth. Content Marketing Institute is hosting a webinar ‘Unlocking Digital Success: The Power of Content and Data’ on Wednesday, March 12, 2025, at 2.00 pm EDT. The CMI team says, “Join experts from Sitecore and Velir to discover how organizations can use the latest digital experience strategies to boost engagement, increase... [...]

This is a reminder for the Optimizely webinar on February 26, 2025. Offering great digital experiences means creating seamless, engaging, and user-friendly interactions across websites, apps, and online platforms. By focusing on intuitive design, fast performance, and personalized content, businesses can enhance customer satisfaction, build trust, and drive long-term engagement in the digital world. Optimizely is hosting a webinar ‘Create digital experiences that rise, shine, and drive results’ on Wednesday, February 26, 2025, at 10.00 am EST. The Optimizely team says, “Make that... [...]

Building a marketing funnel involves guiding potential customers through stages of awareness, interest, decision, and action. It helps businesses attract, nurture, and convert leads into loyal customers efficiently. The latest ‘HubSpot Marketing’ video is titled ‘How to Build a Marketing Funnel that Actually Works for your Business’. This video  covers the following: In this video, you’ll discover: The 4 crucial stages of any successful marketing funnel How top brands like Warby Parker design their content strategy Exactly what to measure at each funnel stage The... [...]

Digital marketing helps small businesses reach a wider audience cost-effectively, leveling the playing field with larger competitors. It boosts brand visibility, drives targeted traffic, and increases customer engagement, leading to higher conversions and growth. HubSpot has published a new guide titled ‘Digital Marketing For Small Business’. The HubSpot team says, “This in-depth guide includes: SEO basics and an audit you can run on your site A buyer persona template to help you target the right audience Resources to help you conduct competitive analysis A step-by-step guide... [...]

A clear digital marketing budget ensures efficient resource allocation, maximizing ROI while avoiding overspending. It helps businesses strategically invest in high-performing channels, adapting to market trends and audience behavior. Digital Marketing Institute has published an article featuring eight steps to plan your digital marketing budget. The DMI team says, “Let’s look at eight key steps that will help you develop a robust and realistic marketing budget. 1) Evaluate past performance The best way to understand how to use your budget is to evaluate past performance. This includes... [...]