Digital Asset Management (DAM) streamlines the organization, storage, and retrieval of digital content, enhancing marketing efficiency and consistency. By centralizing assets, DAM systems ensure that teams can quickly access and repurpose high-quality content, driving cohesive brand messaging across all channels. MarTech contributor Pamela Parker has published an article explaining the role of digital asset management in marketing. She says, “A DAM appends these assets with metadata that provide information on anything a marketer might want to know before using the asset, such as: Does the... [...]

The Content Marketing Institute columnist Theresa Regli has shared a comprehensive article on Digital Asset Management. Regli has also explained the usefulness of various digital asset management systems. Regli says, “Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every day, we consume and interact with photos, audio files, video clips, animations, games, interactive ads, streaming movies, and even experiential marketing, which has gained a digital edge with the rise of virtual reality and augmented reality. This... [...]