The latest post on ‘Experian Marketing Forward’ Blog is titled “Cross-channel marketing demands better data”. Erin Haselkorn says, “Shoppers’ habits are changing, as modern technology has given them more ways than ever to purchase goods. While marketers are able to interact with consumers in new and interesting ways, the diversification of channels has made the job exponentially more difficult. Marketers are asking themselves: What’s the best way to target potential customers? What channel should I communicate through? Is the goal to bring consumers into the physical store, or... [...]

The latest post on ‘Experian Marketing Forward’ Blog is titled “Hybrid pricing is the only way to optimize marketing spend”. Marcus Tewksbury says, “At a point in history, when all eyes were on the inbox, scale and reliability were critical points of differentiation. CPM, as a measure of email volume, was a great fit because it tracked to where unique value was created – the execution of the send. And while certainly these factors are still important, they aren’t as valuable anymore because they are now readily available”. Hybrid pricing is the only way to optimize marketing... [...]