Entrepreneur team says, “Nobody likes crafting a stellar press release, blog entry or even social media post, only to watch it disappear into a black hole with little or no exposure. Here are three ways to optimize your online PR content for greater reach, readership and results: 1. Punch up press releases via social media. A/B test your press release headlines on social networks to compare effectiveness using metrics like retweets, favorites, mentions and clicks. The metrics will tell you which is more effective, removing the guesswork and ensuring a more productive release“. 3 Ways... [...]

Mark Gadala-Maria says, “While the concept of relevance has always driven successful marketing efforts, it is a core requirement for effective marketing in today’s cluttered and hypercompetitive marketplace. In fact, the entire premise of all search engines is determining the relevance of any one website to a submitted search query, and matching it with the searcher. Crowdsourcing has served as a premier method for gathering relevant content for centuries, although the actual term for this process wasn’t coined until 2006 by Jeff Howe in a Wired magazine article. The British used an early... [...]

Kerry Jones says, “What do you buy? What makes you loyal to a brand? Where do you spend your time? If you could ask a modern 18-year-old and one from 25 years ago those same questions, you would probably get very different answers. Each generations has its own distinct values and behaviors, so understanding the nuances of different age groups is essential for marketers trying to reach a specific target. This is why marketers fixate on learning about the newest generation, as we’ve witnessed with the present-day focus on understanding what makes Millennials tick. When it comes to content... [...]

Selena Blue says, “An image is a powerful tool in the digital world. It can draw attention, communicate value, increase shareability and so much more. In fact, HubSpot pulled together the “17 Stats You Should Know About Visual Content Marketing in 2015” to display this. From what your peers are doing to how effective visual content is for social sharing, the stats of recent studies are certainly interesting. Two stats stuck out to me while researching this topic. First, tweets with images were clicked 18% more and retweeted 150% more than those without, according to Buffer. Second, when... [...]

Jeff Julian says, “For most marketers, coming up with ideas is easy at first. We have them when we are at the gym, driving to work, or sitting at our favorite coffee house. Most of us are pretty creative, and we develop some compelling content. Problems start to arise after we have been generating ideas for a little while and the well starts to run dry. The same issue creeps up when we focus on one segment of the funnel, or path on a customer journey, and huge gaps surface in our content that cause us to alienate some members of our audience. And, sometimes, we just don’t know where... [...]

Jacob Warwick says, “Recent studies have shown that up to 86% of companies are invested in content marketing; however, about half of B2B and B2C marketers are challenged when measuring the ROI of their content marketing campaigns. This issue is apparent when taking into consideration that 60% of B2B marketers are still using web traffic to gauge the performance of their content marketing. Web traffic can certainly be an important metric to your overall business goals, but, it is only one of many elements to consider when measuring the impact of your contentmarketing efforts and shouldn’t... [...]

Tyler Rhodes says, “When it comes to sponsored content, no single format or medium is the perfect fit for every advertiser or every campaign. However, many times publishers settle into a routine of creating text-based offers—eBooks, whitepapers, and guides—as they’re both easy to create and easy to consume. And most of the time, these work just fine. But getting creative and incorporating other types of sponsored content allows you to appeal to readers in new ways, while also differentiating your publication for advertisers by providing more creative options for communicating to... [...]

Rainmaker team says, “This week on Hit Publish, we’re looking at the words and phrases you can use to make your content stand out with confidence. You’ll learn some techniques for turning timid writing into copy written by a trusted expert. If you have a great business, you have to sound confident whether you’re writing a sales page, blog post, email newsletter, or any other piece of media content. We’re not talking about “bragging,” but rather, having the conviction to stand by your product and your expert opinion. The process of writing and publishing content for the world to... [...]

Jack Simpson says, “I always think one of the best ways to learn about something marketing-related is to look at brands that are already doing it well and try to work out what makes their efforts successful. Previously I’ve covered the content strategies for Kraft and IBM, and this time I’m going to be focusing on iconic American SUV manufacturers Chevrolet. As with most successful content marketers, Chevrolet tailors its output to suit each particular channel. Let’s take a look at some its best content to see why it’s so effective. Chevy Life The theme underpinning most of Chevrolet’s... [...]

Baer says, “Content marketing is the ultimate wa y to build brand awareness and connect with your customers. It lets you tell your unique story and build huge buzz around your products or services. It’s also seriously hard work. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Feedly Coming up with electrifying content ideas is one of the hardest parts of content marketing. Luckily, no one ever said you have to do it alone—blogs, online magazines, and newspapers are all great sources of inspiration.... [...]