Brian Hughes says, “Are slow load times putting the brakes on your business’s website?Sure, no one has the time or patience to wait around all day for a slow site to load, but slow load speeds are more than just an inconvenience; they could be having a very real impact on your website’s bottom line.Load speed is a major contributing factor to page abandonment, says Sean Work on the Kissmetrics blog. With nearly half (47%) of all consumer expected a web page to load in two seconds or less, every second counts. Time can be a real killer for eCommerce and conversion rates: 40 percent... [...]

Joseph Brady says, “How important is it for businesses today to have an actionable content creation strategy?Well, when you consider that the Internet currently has 4.8 billion web pages, and well over 900,000 websites actively pumping out content, then it’s fair to assume that having an all-encompassing content creation strategy is vitally important to organic search engine optimization (SEO).Unfortunately, a number of entrepreneurs and SMBs make the common mistake that any content will do. These are the enterprises that have never truly acted upon the notion that content is king.Either... [...]

Rainmaker team says, “Ever wondered if those content tips you read a few years back are still relevant today? Hit Publish host Amy Harrison has just returned from a conference of conversion experts who spilled the beans on what tactics are working right this minute. And she wants to share them with you …Last week, Amy was part of a copywriting panel at the Call to Action Conference in Vancouver. The two-day event was packed with practical, actionable tactics from conversion experts all around the world.These are the people who know what to do to your landing page, in terms of design... [...]

Russ Jones says, “As much as we like to debate content vs. links, sometimes great content just seems to dominate. I don’t mean to say that great content doesn’t get great links, or that the purposes of creating great content is not to get links, but simply that some content on the web seems to shine through the SERPs.Content might not be king, but it has lot of sway in Google’s kingdom.After sifting through tons of SERP data to find million dollar answer boxes (answer box results that rank at the top for keywords driving millions of dollars in traffic), I decided to dig... [...]

Patrick Burke says, “Compelling content – everyone talks about it, yet it is as difficult to articulate as it is to create. Seminar after seminar, blog post after blog post, content marketers provide the same trite advice: Create compelling content.This is usually followed by examples of compelling brand content in various mediums – videos, infographics, memes, e-books, podcasts, etc.It’s as though the answer to the million-dollar question of how to compel people with content is – make the content compelling“.10 Commandments to Create Compelling ContentContent Marketing... [...]

Scott Gerber says, “While there isn’t any one magic solution to making business content go viral, you should be doing everything you can to create the most shareable content as possible. This includes incentivizing not only your team, but also your customers, to post it on their social networks.11 entrepreneurs from Young Entrepreneur Council (YEC) explain best strategies for doing so without seeming overbearing.1. Create great contentIf you create great content that resonates with your customers and also provides value to their friends and family members (such as a useful statistic,... [...]

Rainmaker team says, “Prepare to grab LinkedIn tips and information on this episode of The Missing Link that even host Sean Jackson and Mica Gadhia didn’t expect!Three of our Certified Content Marketers (Louisa Chan, Carin Kilby Clark, and Megan Williams) take the time to share surprising information at every bend in this nonstop episode.Did you know that you can have different profile pages for each language you’re fluent in?Through these real-life stories, you’ll realize you’re not alone in your LinkedIn questions and challenges. You’ll be inspired to keep going, to keep... [...]

Stefanie Flaxman says, “Professional content marketers think like students.They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use.But how do you know what works right now in content marketing and what doesn’t?This week’s Copyblogger Collection is a series of three handpicked articles that will show you:How to become a well-paid writerHow to form a professional support networkHow to craft cutting-edge content ideas that grow your business“.3 Resources to Help You Become a Professional Content Marketer‘Copyblogger’... [...]

Entrepreneur team says, “In general, two types of successful content exist: Topical content that is relevant now and will lose its influence over time, and evergreen content that is pertinent now and will continue to be in the future. While both are important components of a content strategy, evergreen allows a brand to re-use, reshare and repurpose the same information, saving both time and resources while increasing the amount of traffic the website and business receive.Create evergreen content with:1. InstructionsAccording to Internet Live Stats, Google processes over 3.5 billion searches... [...]

Al Gomez says, “Who doesn’t love new stuff? Whether it’s news, gossip, or the latest fashion trend – we all want a piece of the action. FOMO (fear of missing out), it seems, is very real and not just some strange social media slang. No one likes feeling left out, so we do our best to be in the know on all the new things happening around us.But do you sometimes get tired of catching up to all the hype?On the subject of content marketing, for instance, I often find myself reading and enjoying the more comprehensive older posts more than I do the new, rehashed ones from syndicate sites.... [...]